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Changi Airport refreshes retail campaign to offer luxury travel experience to shoppers

by Fatima Baduria

-

January 16, 2025

Changi Airport refreshes retail campaign to offer luxury travel experience to shoppers

Singapore – Changi Airport has refreshed its ‘Changi Millionaire Experiences’ campaign to offer its shoppers a chance to win luxury travel experiences.

The campaign, which quarterly draws winners, provides the chance for participants to visit a destination with a companion, allowing them to choose from five locations.

Besides the travel, the winners will also be treated to gourmet dining, cultural immersions, and other luxury activities. The winning packages include suite-class flights, accommodations, private tours, and personal concierge services.

Participants can choose to travel to the beach in the Bahamas, safari in South Africa, experience the snow in Finland, embark on a couture tour in Paris, or take a retreat in Kyoto.

Additionally, eligible participants will also enter the grand draw at the end of the year, gaining the chance to win a Porche Taycan. This applies to shoppers with a minimum spend of $50 on a single receipt. Shoppers who use iShopChangi or Changi Pay can double their winning chances, while members of Monarch can get four times the chance to win the grand draw.

As part of the campaign, eligible participants can also purchase an item from Changi Editions, its new collectible series designed in collaboration with Triologie. The items are inspired by Changi and the act of travelling, reflecting Singaporean stories. 

Additional items in the collection are set to be released in March.

Chandra Mahtani, senior vice president for Airside Concessions at Changi Airport Group, said, “We are constantly exploring new ways to surprise and delight our customers, and this year’s revamped ‘Changi Millionaire Experiences’ campaign reflects Changi’s commitment to stay on top of the latest trends in retail-tainment. As consumers increasingly seek personalised experiences, we have infused the signature Changi touch into a curated selection of luxury travel packages. With five premium options tailored to diverse traveller profiles, shoppers can look forward to even more chances to create unforgettable memories, simply by shopping at Changi.”

Related Tags Marketing Singapore Southeast Asia Changi Airport
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