Category: Technology
Data from data.ai and IDC suggests that while mobile gaming is expected to have a slight decrease of 2% in spend, the platform is still set to surpass $108 billion worldwide in 2023 — maintaining its lead over PC/Mac.
International furniture producer La-Z-Boy has selected experience improvement (XI) solutions provider InMoment’s omnichannel listening XI platform to further drive customer loyalty and satisfaction.
All content will be approved by the brands – IPG Mediabrands clients – before being utilised by the AI pilot platforms. The first phase of the platform will completed by the third quarter this year.
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.
Marking Nadal’s first ever collaboration with a digital company, Infosys and his coaching team are developing an AI-powered match analysis tool with real time availability to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier mat...
The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver unparalleled retail investing resources, solutions and experiences to investors of all skill sets and levels.
Social news platform Reddit introduced Reddit Brand Lift and Reddit Conversation Lift, its two brand new, first-party measurement solutions that will help advertisers quantify the incremental impact and overall effectiveness of campaigns on the platform.
Working in conjunction with SeeHer, Comscore created a new way for brands and advertisers to understand the significance of gender equality for their target audiences from their behavior, interests, and attitudes by embedding gender equality attributes in the Comscore Plan Metrix Suite.
Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients.
The Bazaarvoice and Zendesk integration enables users to build a user generated content program that efficiently responds to customer reviews and questions at scale while delivering support as well.
