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Category: Technology

Amperity adds two new generative AI capabilities, launches AmpAi
Amperity adds two new generative AI capabilities, launches AmpAi
Posted on March 8, 2024
by Teddy Cambosa
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
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Bridge Data Centres expands footprint in Malaysia with development of new data facility
Posted on March 6, 2024
by Aliza Carmona
Bridge Data Centres (BDC), a global provider of hyperscale data centre solutions, has announced its expansion to Cyberjaya, Malaysia, with the development of its third data centre, MY02.
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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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IPG, Adobe team up to offer improved content creation for companies and marketers 
Posted on March 1, 2024
by MARKETECH APAC
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
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Tencent Cloud partners with TribunNews to provide enhanced cloud solutions 
Posted on February 27, 2024
by MARKETECH APAC
With the help of Tencent Cloud's cloud technology, the TribunX Super App aims to become the go-to place for digital news consumption. The TribunX Super App offers a seamless and comprehensive experience to its users. This is accomplished by combining the renowned news reporting of TribunNews with the...
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Ipsos iris expands to connected TV with OzTAM BVOD integration to IAB Australia for cross-channel measurement
Posted on February 27, 2024
by Aliza Carmona
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
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FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences
Posted on February 27, 2024
by MARKETECH APAC
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features. 
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Demand for tech-related jobs decrease in Singapore as 2024 brings new trends: report
Demand for tech-related jobs decrease in Singapore as 2024 brings new trends: report
Posted on February 23, 2024
by Teddy Cambosa
In 2023, tech-focused roles took nine spots in Indeed’s top twenty list, whereas this year, only software engineers feature, with this current list also veering towards engineering and managerial roles.
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Customer data platforms are crucial for AI-driven customer insights: report
Customer data platforms are crucial for AI-driven customer insights: report
Posted on February 22, 2024
by Teddy Cambosa
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
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Kargo launches proprietary creative science solution for APAC advertisers
Kargo launches proprietary creative science solution for APAC advertisers
Posted on February 22, 2024
by Teddy Cambosa
Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop...
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