Technology

Innity’s latest shoppable ads feature allows users to ‘add to cart’ directly from ads

Teddy Cambosa | Sep 13, 2021-4

Innity's shoppable ads now allows you to add items directly from the online ads you see on your online activity.

Moving Walls, OHAAP partnership to drive PH’s data-driven OOH industry

Teddy Cambosa | Sep 13, 2021-4

The partnership entails OHAAP to utilize Moving Walls' tools for OOH advertising in the country.

Xandr boosts APAC presence with new MD appointments

Teddy Cambosa | Sep 9, 2021-4

The new managing directors for Xandr will serve the Japan and ANZ markets of the company in the region.

Why marketers will prioritize gametech

Indy Khabra | Sep 9, 2021-4

Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.

Creative agency Orchard amps up Hyundai AU’s FB CX with devt of AI keyword recognition

Jean Cabico | Sep 8, 2021-4

The new tech by Hyundai, which is developed by Orchard, is an AI smart assistant keyword recognition on the brand’s posts on Facebook.

Sitecore acquires AI search platform Reflektion

Jean Cabico | Sep 3, 2021-4

The acquisition of AI search platform Reflektion is a continuation of Sitecore’s ongoing US$1.2b growth plan.

CX firm Genesys welcomes two new senior hires to boost APAC presence

Jean Cabico | Sep 3, 2021-4

The appointments of Assaf Tarnopolsky and Stephen Hamill come after the head of APAC Gwilym Funnell’s elevation.

Contentsquare acquires Hotjar to assist businesses in providing better digital experiences

Jean Cabico | Sep 2, 2021-4

The acquisition aims to build on deep synergies between both businesses to expand the companies’ global market reach.

NielsenIQ partners with Qualtrics to deliver brand experience solutions

Jean Cabico | Sep 2, 2021-4

Through the partnership, NielsenIQ will be using Qualtrics BrandXM™ to power its measurement solution Winning Brands.

Healthtech IHiS taps Qualtrics to bolster CX for online health portal

Jean Cabico | Sep 1, 2021-4

Integrated Health Information Systems’ HealthHub offers a nationwide suite of digital health services and personalized advice.