VML launches APAC-centric event centred on demonstrating various tech solutions to solve real-world difficulties

Singapore – Global creative agency VML has launched its inaugural ‘Asia-Pacific MACHathon,’ inviting innovators, thinkers, and technology enthusiasts to demonstrate the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) in tackling real-world difficulties. VML is holding this in partnership with MACH Alliance, entries will be judged by a jury of...

Media.Monks launches AI-powered consumer insight solution ‘Persona.Flow’

California, USA – S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched ‘Persona.Flow,’ a professional managed service that gives brand marketers the ability to talk to their data. According to the agency, said solution addresses a unique need within enterprise AI workflows by converting owned...

What’s NEXT Interview: Bannerflow’s Thomas Haugan on how to drive efficiency without sacrificing creativity through the power of automation

Brands looking to connect with online audiences are often faced with the challenge of striking a delicate balance between efficiency and creativity when it comes to their advertising efforts. To succeed there is a need to maintain creative edge amidst efficiency and ensure that ads not only resonate with their...

What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers

Henson Tsai

As Google prepares to phase out third-party cookies, marketers are exploring alternative strategies to directly gather valuable customer data. In their quest to drive customer engagement on social platforms, AI-powered chatbots have emerged as both a viable and effective tool for boosting conversions. These intelligent chatbots excel at facilitating meaningful...

ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience

Malaysia – ADA, Asia's digital marketing agency, has announced a partnership with Cycle & Carriage, an automotive manufacturer that serves Malaysia's affluent and high-affluent segments. Together, they intend to incorporate artificial intelligence and natural language processing (AI/NLP) technology into their conversational interactions on the martech stack. Cycle & Carriage and...

What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising

Murali Dharan

In today’s dynamic economic climate, brands constantly navigate budget constraints within their digital marketing efforts. The digital advertising landscape is evolving rapidly, driven by trends such as AI optimisation, increased personalisation, and growing mobile usage. In this context, cost-efficiency has emerged as a critical factor that can significantly influence the...

Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC

New York, USA – Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region. The expanded partnership will cover Australia, New Zealand, and the other ten countries in APAC, including Indonesia, Vietnam, the Philippines, Singapore, Malaysia,...

SQREEM Technologies announces acquisition of programmatic business Trade Indy

Singapore – AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans. SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future. The acquisition...

Amperity adds two new generative AI capabilities, launches AmpAi

Singapore – AI enterprise customer data platform Amperity has announced two new generative AI capabilities, Explore and Assist, to accompany existing AI-powered capabilities, Stitch and Predict, forming a new comprehensive suite known as ‘AmpAi’.Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs,...

Bridge Data Centres expands footprint in Malaysia with development of new data facility

Malaysia – Bridge Data Centres (BDC), a global provider of hyperscale data centre solutions, has announced its expansion to Cyberjaya, Malaysia, with the development of its third data centre, MY02. The MY02 development aims to meet evolving business needs and support Malaysia's digital transformation journey. It also reflects BDC's commitment...