Japan telecom SoftBank partners anew with Medallia to add more customer touchpoints to its retail stores

Marko Tijam | Oct 14, 2020

Japan's leading telecom company Softbank has extended its partnership with Medallia, a global leader in customer experience management to improve subscribers' service experience

Group M launches project to help brands increase ad spend visibility

Marko Tijam | Oct 13, 2020

Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend

OOH advertising firm VMO upgrades measurement tool to track hourly audience data

Shaina Teope | Oct 13, 2020

Aussie OOH firm VMO's newly improved platform will combine facial analytics data with third-party consumer data and machine learning.

DoubleVerify announces new CTV brand safety solution for advertisers

Marko Tijam | Oct 12, 2020

Analytics platform DoubleVerify announces the launch of its CTV brand safety solution for advertisers and brand. This breakthrough which is the first in the digital advertising industry, provides app-level transparency for sellers.

Robotics can help restaurants, hotels draw customers back amid the pandemic, suggests study

Marko Tijam | Oct 9, 2020

A study was recently conducted by the Chinese University of Hong Kong (CUHK) to find out if robotics can help restaurants and hotels bring their customers back amid the COVID-19 fears. Divided into two parts, the study revealed that the majority of respondents said that they would still go to a restaurant or hotel even if it is run by service robots.

Thai programmatic consultancy Bidmath launches academy to train skills on Google’s DV360 platform

Shaina Teope | Oct 9, 2020

Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.

Milk brand Dumex Dugro partners with Malaysia’s Entropia to launch AR packaging for new formulation

Marko Tijam | Oct 8, 2020

Milk brand Dumex will be launching an innovative product packaging using the Augmented Reality technology. Dumex partners with Rogue by Entropia to come up with AR packaging to launch the new campaign NextGen NUTRI.

Insurance company IndiaFirst Life to use mCanvas’ face-recognition tech for World Smile Day ad

Marko Tijam | Oct 8, 2020

In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.

Mobile ad tech Adludio expands operations to Taiwan

Shaina Teope | Oct 8, 2020

Global mobile ad tech Adludio expands to Taiwan as it looks to tap the region's growing mobile gaming fanbase.

Fintech Revolut to offer products from micro-insurance provider SNACK

Shaina Teope | Oct 8, 2020

Singapore-based fintech Revolut has partnered with SNACK to offer its bite-sized insurance policies to its customers.