Category: Technology
Data-driven, in-stream video ads, for example, offer brands a powerful way to monetise their content while providing viewers with more personalised and engaging experiences. By leveraging data analytics and segmentation, publishers can optimise ad targeting and create a win-win situation for both publishers...
Through the acquisition, Genesys will integrate Radar Technologies' public social media capabilities with the Genesys Cloud platform to enhance customer experience (CX). This partnership enables the development of proactive, prescriptive engagement tactics aimed at increasing loyalty in the AI econo...
To support its multi-faceted operations, Miramar Group has embarked on a company-wide digital transformation by unifying multiple IT systems and enhancing data analysis capabilities with more structured data.
G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring.
According to the data, enterprises across APAC are investing heavily in GenAI. China leads the region, with investment expected to grow by more than 160% to US$2.1b, with Australia and New Zealand growth close behind.
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
For both entities, this proposed framework aims to facilitate international conversations among policymakers, industry, and the research community, to enable trusted development globally.
Eagle Eye, the SaaS business carrying out loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has unveiled ‘EagleAI,’ a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
Through this new identity suite, advertisers can test their campaign's future-proofing strategies in a simulated environment directly within the Yahoo DSP across all web browsers and in-app inventory.
