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Category: Southeast Asia

MR D.I.Y.’s Chinese New Year campaign playfully nods to the Year of the Snake
MR D.I.Y.’s Chinese New Year campaign playfully nods to the Year of the Snake
Posted on January 6, 2025
by Teddy Cambosa
MR D.I.Y. has also launched its very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media, and win amazing prizes while spreading festive joy. 
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GoTyme-Indonesia-launch
GoTyme launches in Indonesia, aims to provide small businesses with flexible financing solutions
Posted on January 6, 2025
by Aliza Carmona
GoTyme, the digital bank under Tyme Group, has announced its expansion into Indonesia, aiming to empower small businesses with flexible financing solutions and drive growth in the country’s SME ecosystem.
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What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
Posted on January 6, 2025
by Fatima Baduria
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
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Ayala-led ACMobility acquires EV charging startup Evro
Ayala-led ACMobility acquires EV charging startup Evro
Posted on January 3, 2025
by Fatima Baduria
ACMobility, the automotive arm of the Ayala Group, has acquired the electric vehicle (EV) charging network Evro under Globe’s tech innovation arm 917Ventures.
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dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
Posted on January 3, 2025
by Fatima Baduria
dentsu Singapore, a digital marketing communications company, has appointed Rahul Thappa as managing director of customer experience management (CXM) and media to strengthen its adtech and martech offerings.
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PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
Posted on January 3, 2025
by Teddy Cambosa
The store’s opening marks a significant milestone in Adastria’s strategic international expansion, and highlights the Philippines’ growing appeal as a retail investment destination.
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Yeo ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Yeo's ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Posted on January 2, 2025
by Fatima Baduria
Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
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MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
Posted on January 2, 2025
by Fatima Baduria
The Ministry of Digital Development and Information (MDDI) is celebrating Singapore’s 60th year of independence in its latest campaign with independent agency GOVT Singapore.
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NTUC appoints MullenLowe Singapore as creative agency of record
NTUC appoints MullenLowe Singapore as creative agency of record
Posted on January 2, 2025
by Teddy Cambosa
Over a 27-month retainer, MullenLowe Singapore will develop integrated campaigns in Singapore that include ATL, BTL, Digital / Social, and Event Collaterals.  
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lim ming yan changi appointment
Changi Airport Group names Lim Ming Yan as incoming chairman, succeeding Tan Gee Paw
Posted on January 2, 2025
by Aliza Carmona
As 2025 begins, the Ministry of Finance (MOF) has announced key leadership changes at Changi Airport Group (CAG), with Lim Ming Yan taking the role of deputy chairman on January 1, 2025. He will succeed Tan Gee Paw as chairman effective April 1, 2025.
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