Category: Southeast Asia
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Bangkok, Thailand – Singha has renewed its official partnership with ONE Championship for an additional two years, covering 2026 and 2027, in a move the company says will strengthen Muay Thai’s position on the international stage. The extended agreement will support ONE Lumpinee, which aims to become...
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
Manila, Philippines – Universal Robina Corporation (URC) is selling a 21% stake in its instant noodle joint venture, Nissin Universal Robina Corporation (NURC), to Nissin Foods Asia Co., Ltd. (NFA). Once completed, NFA will hold a 70% majority stake, leaving URC with 30%. The deal, approved by URC’s...
Singapore – Philippine bakery and café brand Café Mary Grace has opened its first international outlet in Singapore, marking a milestone for the 30-year-old brand known for its classic Filipino pastries. Located along Tanjong Pagar at 52 Tras Street, the 28-seater café began welcoming customers on 13...
Manila, Philippines – SM Megamall, one of SM Prime Holdings’ largest supermalls, announced the opening of various global brands from Hong Kong, Seoul, Tokyo, and more this year. According to Manila Bulletin’s latest report, the openings mark SM Megamall’s ‘new era,’ blending food, fashion, and global...
The “Seikhlas Pemberian, Seindah Lebaran” campaign launched on 1 March 2026 and is being distributed across Guardian Malaysia’s social media platforms, alongside promotional activities in stores nationwide.
Ho Chi Minh City, Vietnam – About 81% of Vietnamese travellers say they are likely to use artificial intelligence (AI) to plan their next trip, the highest rate in Asia and well above the regional average of 63%, according to a new report by Agoda. The report identifies Vietnamese travellers as the region’s...
Bangkok, Thailand – Ride-hailing platform Bolt has launched a campaign in Thailand aimed at encouraging people to choose ride-hailing instead of driving after a night out. The campaign, titled “Don’t Drink and Drive — Ride with Bolt” runs from 12 March to 30 April 2026 and targets peak nightlife hours...
Singapore – Ministry of Digital Development and Information (MDDI), through gov.sg, has launched a new Hari Raya Puasa campaign titled Kisah Musim Raya (“A Raya Tale”), encouraging Singaporeans to be more present with loved ones during the festive season. Created in partnership with creative agency DSTNCT,...
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