Category: Southeast Asia
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
The Malaysia team will provide senior counsel and day-to-day client support across consumer, corporate, and integrated communications, working closely with W Communications’ Singapore headquarters to deliver regional services.
Manila, Philippines – The Palawan Group of Companies has appointed Havas Ortega as its Media Agency on Record (AOR), marking a new phase in its media strategy. Celebrating 40 years of service, Palawan Group, which operates brands including Palawan Pawnshop, Palawan Express Pera Padala, and PalawanPay,...
Singapore – South Korean burger chain Lotteria has opened its first Singapore outlet at Jewel Changi Airport, officially welcoming diners from 11 February. The outlet is operated by Katrina Group Ltd. in partnership with Lotteria’s South Korean parent company, Lotte GRS Co., Ltd. Located beside the...
Titled Stay ONG in Health and Radiance, the campaign shifts the traditional notion of fortune beyond material success to focus on holistic wellbeing.
Bangkok, Thailand – Lotus’s has opened Lotus’s Oasis Pattanakarn 30, a new community mall in Bangkok’s Pattanakarn 30 area, expanding the lifestyle-focused retail portfolio of parent company CP AXTRA. The development adopts a pavilion concept built around a Lotus’s Go Fresh supermarket. The project targets...
In 2026, travelling fueled by food and not just by destinations is no longer a trend. In fact, research from Agoda revealed that apart from driving tourism, food has become a core element in enticing tourists. Indonesia, for instance, was regarded as a Destination Champion from the annual La Liste awards,...
The trend is expected to intensify in 2026, when Ramadan and Chinese New Year fall in the same week, creating a more compressed festive retail window.
Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide. Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution...
Singapore – The Singapore Tourism Board (STB) is playing Cupid with ‘Aunties, Not Algorithms’, a matchmaking campaign inviting singles to ditch endless swiping and trust auntie intuition instead—with the reward being an all-expenses-paid, auntie-approved first date in Singapore. Timed ahead of Lunar...
