Category: Southeast Asia
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
Rather than creating a conventional festive envelope, the agency focused on the process behind making dodol as a metaphor for relationships and shared experiences during Raya.
Indonesia – Rising demand for Asian entertainment in Indonesia is driving steady viewership and stronger user loyalty for streaming platform iQIYI International, with Chinese dramas emerging as a key contributor to its growth. According to the company, iQIYI International has recorded nearly 2x growth...
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
Ho Chi Minh, Vietnam – Hakuhodo International Vietnam has reshuffled its senior leadership, appointing a new ASEAN Regional Chief Operating Officer and naming a successor to lead its Vietnam operations, in a move aimed at tightening integration across Southeast Asia. Effective 18 March 2026, Naoyuki...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
Manila, Philippines — For many Filipino consumers who actively shape their own health and lifestyle choices, taking care of oneself is increasingly viewed not merely as a way to live longer or appear better, but as a means to cope with daily pressures and uncertainty. This insight emerges from the latest...
Manila, Philippines – IHG Hotels & Resorts is bringing back one of its most recognisable luxury brands to the Philippines, signing a new InterContinental Manila slated to open in 2032. The 212-room property will mark the return of the InterContinental flag to the capital after more than 15 years,...
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
Indonesia – Krating Daeng Indonesia has launched a new campaign aiming to redefine the energy of Iftar, combining a re-energised cultural classic song with a modern take on ‘Takjil’ to connect generations and reflect evolving consumption habits. Created in partnership with Thai creative agency Yell and...
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