Category: Southeast Asia
Singapore – The Government is drafting regulations to govern the sale of blind box, or “gacha”, products in Singapore, including the possible introduction of mandatory and standardised disclosure of odds and probability ranges. Responding to a written parliamentary question from Dennis Tan on 12 February,...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
Manila, Philippines — Nearly half of consumers surveyed globally (45%) now use artificial intelligence tools during their shopping journeys, even as 72% continue to make purchases in physical stores, according to a new study by the IBM Institute for Business Value in collaboration with the National Retail...
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting instead for an emotionally driven narrative. The campaign is headlined by a long-form mockumentary developed in collaboration with...
Bangkok, Thailand – US-based golf lifestyle brand SWAG GOLF has expanded into Asia with the opening of its first official store in the region, located at Tour Performance Lab in Bangkok. The store marks the brand’s first physical retail presence in Asia. The company said Thailand was selected as its...
The initiative aligns with KPDN’s mandate to promote a sustainable and progressive domestic trade ecosystem.
Manila, Philippines – Jollibee Foods Corporation has announced that its subsidiary, Fresh N’ Famous Foods, Inc. (FNF), has entered into a Master Franchise Agreement to bring South Korea-based Compose Coffee to the Philippines. The move is part of the Jollibee Group’s strategy to expand its presence in...
The collaboration will run for an initial one-year term, with an option for extension subject to mutual agreement.
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
