Singapore – Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
Yeo’s is introducing three festive packaging for its chrysanthemum tea, featuring the fortune cat as a symbol of prosperity and luck.
Additionally, Yeo’s has displayed two ‘Fortune Cat’ 3D installations at FairPrice Hougang Mall and FairPrice Xtra @ Jurong Point, where it will remain on exhibit until February 9. The installations, spanning 1.2 meters, are both made from Yeo’s recycled plastic bottles as an effort towards sustainability.
The installations have been recognised as the largest 3D-printed model made from recycled plastic bottles by the Singapore Book of Records, reflecting the company’s contribution to plastic waste reduction.
Alex Chen, head of marketing and business development at Yeo’s Singapore, said, “We are delighted to celebrate this Lunar New Year with the Yeo’s Fortune Cat, a symbol of good fortune and prosperity.”
“This record-breaking installation at FairPrice Hougang reflects our ongoing commitment to blending tradition with sustainability by creatively repurposing recycled Yeo’s plastic bottles. We are deeply grateful to FairPrice Group, along with our valued partners Unigons Global Pte Ltd and Plastictinkers, for their collaboration in bringing this initiative to life. Together, we are creating a meaningful and memorable experience for our customers,” Chen added.
