Category: Southeast Asia
Indonesia — Pepsodent is using horror to spark conversations about gum health with the launch of its new ‘Pepsodent Gum Mysteries’ campaign, transforming iconic monsters into unlikely advocates for healthier gums. Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum...
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)
Manila, Philippines – Globe Business is doubling down on enterprise AI with the launch of Google Gemini Enterprise for Customer Experience (GE CX), a platform designed to help businesses unify product discovery, commerce and customer support into a single AI-powered journey. Developed in collaboration...
Kuala Lumpur, Malaysia — JYY Group has officially launched MyTreasure, its first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2), creating a new platform to showcase Malaysian brands, culture and wellness experiences to international...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
![[Creator Economy] Subway x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Creator-Economy-Subway-x-FIFA.jpg)
Singapore – Subway Singapore has found a way to join the world’s biggest football conversation without appearing on the pitch, launching a real-time campaign that transforms one of the sport’s most familiar moments into a reward for fans. Created alongside Publicis Groupe Singapore’s...
Jakarta, Indonesia — Wonderlab has officially opened its doors in Jakarta, introducing what Future Creative Network calls Indonesia’s first immersive play destination designed to combine physical activity, technology, and interactive learning for children and pre-teens. Located at Senayan City, the new...
Kuala Lumpur, Malaysia —Domino’s Pizza Malaysia is the mastermind behind the viral ERA FM on-air ‘mishap’ and various social media stunts to launch its new brand platform, ‘Unbox Your Cravings,’ in one of its biggest integrated marketing campaigns to date. The campaign marks a new chapter for the 29-year-old...
![[Report] Criteo x Ecommerce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Criteo-x-Ecommerce.jpg)
Singapore – Singapore consumers are setting the pace for the next phase of e-commerce in Asia-Pacific, with relevance, reliability and convenience overtaking novelty as the biggest drivers of online shopping decisions, according to new research from Criteo. Findings from Criteo’s Spark of Discovery...
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
