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Category: Southeast Asia

WhatsApp Malaysian Messaging
Despite privacy policy concerns, 70% of WhatsApp users in MY snub switch, states study
Posted on February 15, 2021
by Jean Cabico
Some have chosen to switch to alternative messaging applications but the majority of Malaysians remain loyal to WhatsApp despite privacy policy concerns.
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Ascenda-Nexus-Loyalty-Program-Platform
Ascenda rolls out rapid launch option Nexus for loyalty solution suite
Posted on February 12, 2021
by Teddy Cambosa
Nexus, the new platform by Ascenda, brings all of Ascenda's loyalty solutions into one rapid feature, eliminating all technical integration.
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Shopee-Loyalty-Rewards-Program
Shopee launches four-tier loyalty program for shoppers
Posted on February 12, 2021
by Teddy Cambosa
The loyalty program launched by Shopee looks at the amount of customer order by month, to which registered users can enjoy-in-store perks.
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dentsu bids farewell to three veterans, appoints new group chief creative officer
dentsu bids farewell to three veterans, appoints new group chief creative officer
Posted on February 12, 2021
by MARKETECH APAC
dentsu Malaysia's creative agency, Merdeka LHS, bids goodbye to its CEO and two chief creative officers.
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Pavilion-KL-3D-Show-Chinese-New-Year
Pavilion KL welcomes CNY with 3D show of a ‘Golden Bull’
Posted on February 12, 2021
by Teddy Cambosa
In lieu with the Chinese New Year, Pavilion KL is launching its new 3D show that speaks of attraction for the aforementioned festivities.
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Top Chinese New Year CNY Ads YouTube Malaysia
Here are the top 10 most ox-some CNY ads on YouTube by Malaysian brands
Posted on February 11, 2021
by MARKETECH APAC
Can you guess which Malaysian brands made it to YouTube's list?
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Singapore Mandy Wong Managing Director
TBWA\ Singapore promotes Mandy Wong to managing director
Posted on February 11, 2021
by MARKETECH APAC
Wong was previously the agency's managing partner since 2019.
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The Nurturing Co. Wipeless
Eco-friendly consumer products The Nurturing Co. launches new sanitary brand
Posted on February 11, 2021
by MARKETECH APAC
After its bamboo-made toilet paper, the company targets waste elimination anew with the new bidet brand.
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Philippines-OTT-Media-Research-The-Trade-Desk-Kantar
Report shows more than half of Filipinos increase watch time of OTT content amid COVID restrictions
Posted on February 10, 2021
by Teddy Cambosa
OTT media consumption has seen a rise in the Philippines, new report from The Trade Desk shows, in the mid of stay-at-home protocols.
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TNB-Entropia-Chinese-New-Year-Film
Origins of CNY festivity traditions come to light in this quirky film by TNB
Posted on February 10, 2021
by Teddy Cambosa
Utility giant TNB and creative agency Entropia collaborated in releasing a new CNY film on the message of rising against adversity.
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