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Eco-friendly consumer products The Nurturing Co. launches new sanitary brand

The Nurturing Co. Wipeless

Singapore – The Nurturing Co., an environment-friendly consumer products company, has launched a new sanitary solution, bidet brand Wipeless. 

Its toilet paper Bambooloo is zero-plastic and 100% bamboo-made, and the company said the bidet solution is the next step as it targets waste elimination. 

The Nurturing Co. Wipeless

Wipeless is designed with an ultra-slim body that can easily be installed in 15-30 minutes with the use of a screwdriver. It is made to be easily used by those without any prior experience on bidet usage.

Wipeless features a design that has undergone rigorous durability tests, with a lifespan of 5-7 years on average, fitted with Slipless© grips, VariSpray© soft-touch controls, and for the bidet’s MK1 model, a PeeGuard© nozzle protection.

The Nurturing Co. Wipeless

The Nurturing Co. also ensures that it stays true to its promise of sustainability, spilling it over to its packaging, using patented internal ceramic components with zero plastic for Wipeless. 

“At The Nurturing Co., we are investing in a zero-waste, carbon-negative future by leveraging behavioral change and transitioning the world towards more sustainable solutions. While we have had tremendous success with our bamboo-based toilet paper Bambooloo, we aren’t willing to settle for waste reduction and want to lead the charge to transition towards waste elimination,” said its CEO and founder, David Ward

With the coronavirus pressing hygiene concerns at an unprecedented level, hence, shooting up the demand for toilet paper, Wipeless aims to reduce its use by adopting a more hygienic method of cleaning, which also helps lessen the incidence of medical conditions such as hemorrhoids, rashes, and urinary tract infections.

According to data of The Nurturing Co., 27,000 trees are cut down every day to make toilet paper, and that one roll uses 37 gallons of water to manufacture while resulting in 440g of carbon emissions.

Ward added that with this in mind, the company realized it needed to be at the forefront of a paradigm shift towards waste elimination. 

“Even as our Bambooloo business is growing very well, more than 90% of the global hygiene paper market is still held by giant multinationals who are continuing to chop down over 27,000 trees a day to fuel their various supply chains for wood pulp toilet paper. We have to look at the issue from another perspective in order to address today’s consumer needs for tomorrow,” said Ward. 

In addition to The Nurturing Co.’s online store and Amazon, Wipeless is available on funding platform Kickstarter until 25 March 2021 with a fundraising target of $50,000. Three bundles of Wipeless are available on the platform with exclusive add-ons that cannot be purchased on its website. 

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