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Ascenda rolls out rapid launch option Nexus for loyalty solution suite


Singapore – Loyalty solution provider Ascenda launches Nexus, its rapid launch option feature specially designed for its bank customer engagement solutions, enabled by an innovative zero-integration approach.

Through the platform, Ascenda’s loyalty capabilities can now be deployed in a fraction of the typical setup time and eliminate all technical integration, enabling the rollout of compelling new rewards propositions without resource or time constraints. Setup lead time, complexity, and cost are all reduced by a factor of ten relative to current industry norms.

Furthermore, Nexus supports Ascenda’s entire line-up of points-based and cash-back propositions, including the merchant offers aggregation platform, OffersHub. The full suite of Ascenda redemption capabilities ranging from real-time, everyday satisfiers to premium, aspirational rewards is also available under the new turnkey option.

“Nexus transforms how financial institutions launch rewards propositions, requiring minimal up-front investment and lead-time. Its simple and rapid deployment model unlocks vast scalability for Ascenda’s suite of customer engagement solutions,” said Mark Mullinix, head of strategy and partnerships at Ascenda.

Nexus expands the breadth of banks served by Ascenda beyond its current clients in over 30 markets, providing a customer engagement solution for thousands of established banks and neobanks globally who are looking for rapid deployment with minimal complexity and cost.

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