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Category: Southeast Asia

TM, Grey Malaysia blend generative AI to celebrate multifaceted diversity of Malaysia
TM, Grey Malaysia tap generative AI to celebrate multifaceted diversity of Malaysia
Posted on August 30, 2023
by Teddy Cambosa
The TM team has created ‘AIDENTITI™ KITA’ an AI platform that allows people to express the unique traits that make them Malaysian. The campaign features a microsite at where people can generate their ‘AIDENTITI™’ as a personalised music video clip and stand a chance to be featured on digital billboards...
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Petronas’ Merdeka Day campaign celebrates richness of Malaysian heritage and customs over the years
Posted on August 30, 2023
by Aliza Carmona
Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.
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PayNet to integrate Alipay+ to promote seamless payment for Malaysian travellers
PayNet to integrate Alipay+ to promote seamless payment for Malaysian travellers
Posted on August 29, 2023
by Brandon Yulolo
The partnership will enable all Malaysian e-wallets supported by PayNet to be accepted by Alipay+ merchants network globally in 2024, with a collaboration with Ant Group on joint digital marketing efforts to enhance visibility of businesses directly within the users’ e-wallets.
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Coca-Cola launches new heartwarming film on family bonds for ‘Recipe for Magic’ campaign
Posted on August 29, 2023
by Aliza Carmona
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
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Shopee MY publishes book to spotlight local homegrown sellers in each state
Shopee MY publishes book to spotlight local homegrown sellers in each state
Posted on August 29, 2023
by Teddy Cambosa
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses. 
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KFC Thailand’s viral ads remind hardworking Thais to enjoy their lunch breaks 
Posted on August 29, 2023
by Aliza Carmona
KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine.
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Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Posted on August 29, 2023
by Teddy Cambosa
Participants can compete to win a grand prize of one million World of Hyatt points that can be used to redeem free nights, room upgrades, gourmet and wellness experiences at Hyatt hotels in Singapore and around the world. 
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Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Posted on August 29, 2023
by Brandon Yulolo
Developed in partnership with The Secret Little Agency, AIC launched its campaign with the goal of shedding light on the one universal requirement which a career in community care needs.
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Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Posted on August 29, 2023
by Brandon Yulolo
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
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Samuel Christian joins Cake Group as chief marketing officer
Samuel Christian joins Cake Group as chief marketing officer
Posted on August 29, 2023
by Teddy Cambosa
He enters the position of CMO at Cake after helming the role of CMO at the Animoca Brands-backed web3 financial superapp hi, which notably brought the world's first fiat-crypto NFT Debit Card to market via a strategic partnership with Mastercard. 
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