Grey Malaysia boosts creative leadership with two new ECDs

Malaysia – The Malaysia team of communications network Grey has appointed two deputy executive creative directors to boost its creative team. Heng Thang Wei has been elevated to the position of creative director, while Jeremy Yeoh, joins the team from Naga DDB Tribal. All of Grey Malaysia's clients including Telekom...

Lazada launches sustainability campaign ‘LazEarth’

Singapore – As part of Lazada's commitment to supporting sustainable practices in the digital commerce ecosystem, the e-commerce platform launches a campaign called ‘LazEarth’, which will initially focus on plastic waste reduction in products and packaging. According to the platform, SEA generates an estimate of over 31 million tonnes of...

SoPa names Arbie Pagdanganan as country head for PH, unveils new office

Manila, Philippines – Southeast Asian loyalty and e-commerce ecosystem Society Pass is steadfast in the company’s growth as it amplifies its operations across Vietnam, Indonesia, and the Philippines, a group it dubs as its ‘VIP’ markets. Alongside this, SoPa has announced the opening of its office in Manila along with...

MetaBomb launches IDO offering

Hanoi, Vietnam – MetaBomb, a play-to-earn game, is launching its IDO in April and dropping a few bombs on the GameFi market in Q2 of 2022. According to Binance Academy, IDO is a crypto token offering run on a Decentralized Exchange (DEX). Liquidity pools (LP) play an essential role in...

Hotel chain Radisson unveils fourth branch in Vietnam

Danang, Vietnam – United States-headquartered hotel chain Radisson has unveiled its fourth hotel branch in the city of Danang in Vietnam. The new branch joins its other branches in Vietnam, namely Radisson Blu resorts in Phu Quoc, Cam Ranh and Radisson Hotel Phan Thiet. The opening of Radisson Hotel Danang...

Viet airline Bamboo Airways taps TAL Aviation as representative in France, Benelux

Hanoi, Vietnam — Vietnamese airline company Bamboo Airways has appointed airline travel and tourism representation company TAL Aviation as its representative in France and Benelux, which consists of Belgium, The Netherlands, and Luxembourg. The respective TAL Aviation teams in those countries will provide Bamboo Airways with distribution, sales, reservations, marketing,...

Vietnamese SMBs most likely in APAC to invest in tech in 2021

Hanoi, Vietnam – Small businesses in Vietnam are most likely to invest in technology in contrast to their SMB counterparts in APAC during 2021, new data from CPA Australia shows. This focus in investing in technology was evident by the fact that seven in ten of the Vietnamese SMB respondents...

MarTech platform Involve Asia expands to Vietnam

Singapore – Involve Asia, a MarTech platform for partnership marketing in Southeast Asia, has expanded to Vietnam, marking its growing footprint in the region. Involve Asia, which was founded in 2014, has worked closely with e-commerce, travel, and financial services companies to handle their digital marketing campaigns across Southeast Asia....

VPBank partners with iGTB to boost CX

Hanoi, Vietnam – Local bank VPBank in Vietnam has signed a partnership agreement with iGTB, the fintech platform of Intellect Design Arena, to enhance its corporate and SME customer’s experience, as well as operational efficiency. The partnership is aimed to bring the bank closer to the goal of being the...

Marriott International expands portfolio in new destinations across Vietnam

Hanoi, Vietnam – With the recent reopening of Vietnam’s borders, multinational hotel and lodging company Marriott International has expanded its portfolio in the country. This expansion aims to add nearly 9,000 rooms to the company’s portfolio and see the debut of key brands. Through this expansion, Marriott’s global brand Sheraton...