Singapore – Grand Hyatt Singapore has launched “Moments of More”, a visual storytelling contest, to invite all Singaporeans and global travellers to share their treasured experiences that are off the beaten path in Singapore.
Participants can compete to win a grand prize of one million World of Hyatt points that can be used to redeem free nights, room upgrades, gourmet and wellness experiences at Hyatt hotels in Singapore and around the world.
‘Moments of More’ kicks off the marketing strategy to build anticipation of the hotel’s phased reopening following a multi-year transformation.
In addition, Grand Hyatt Singapore has produced a movie trailer-style video instead of a conventional campaign video to kick off ‘Moments of More’. Entitled ‘The Grand’, this teaser aims to inspire intrepid explorers to fully immerse themselves in all that Singapore has to offer, including the soon-to-unveil Grand Hyatt Singapore.
The contest challenges the stereotypes that visitors to Singapore may have of the country while inspiring them to explore Singapore’s unique appeal in their own way. The contest also encourages participants to recommend their personal discoveries, lesser-known experiences and favourite memories.
Charis Choi, regional vice president of sales and marketing for Southeast Asia at Hyatt, said, “Moments of More bears testament to Grand Hyatt Singapore’s legacy as the region’s leading hotel for trailblazing celebrations and experiences in the past five decades. True to the Grand Hyatt brand promise, we eagerly invite friends in Singapore and from around the world to share their Singapore Story and bring travel dreams to life.”
Choi added, “As we prepare for Grand Hyatt Singapore’s unveiling next year, we look forward to capturing the unexpected facets of Singapore in celebration of the diversity and unique charm of this City in Nature.”
