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Category: Southeast Asia

Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Aliza Carmona
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Posted on February 14, 2025
by Teddy Cambosa
She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina. 
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durex sour bangkok vday main
Durex’s bold Valentine’s Day campaign with Sour Bangkok champions pleasure for all
Posted on February 14, 2025
by Aliza Carmona
Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign. Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating...
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Audi, DDB Group Singapore launches campaign for ‘House of Progress’ debut
Audi, DDB Group Singapore launches campaign for ‘House of Progress’ debut
Posted on February 14, 2025
by Aliza Carmona
Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress (HOP) in Singapore.
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Singapore Airlines’ Scoot collaborates with SPH Media to launch Lunar New Year couplets
Singapore Airlines’ Scoot collaborates with SPH Media to launch Lunar New Year couplets
Posted on February 14, 2025
by Aliza Carmona
Scoot, a low-cost airline under Singapore Airlines, has launched Lunar New Year couplets in honour of culture and tradition.
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Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Posted on February 13, 2025
by Teddy Cambosa
As part of the promotion campaign, various major platforms were hacked, seized and hijacked, pulling unsuspecting audiences into the world and theme of One Cent Thief Season 2.
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Audi unveils flagship showroom in Singapore ahead of public opening
Audi unveils flagship showroom in Singapore ahead of public opening
Posted on February 13, 2025
by Aliza Carmona
Audi Singapore has unveiled its flagship showroom, Audi House of Progress,  ahead of its public opening.
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glance ramadan shopping budget 2025
Over 50% of Indonesian consumers to increase Ramadan shopping budgets
Posted on February 13, 2025
by Aliza Carmona
Indonesia – More than half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan, with 50% expecting to spend over Rp 3m and 22% anticipating expenditures exceeding Rp 5m, according to a report by consumer technology company Glance. Glance’s report also found that nearly 58%...
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Oreo Leo cravings campaign
Oreo’s latest campaign with Leo Indonesia highlights irresistible pull of its iconic taste
Posted on February 13, 2025
by Aliza Carmona
Indonesia – Oreo’s new campaign with Leo Indonesia highlights the sensory appeal of its iconic cookie, emphasising its irresistible pull through the “twist, lick, and dunk” ritual. With the tagline ‘Dunk Your Craving,’ Oreo’s latest campaign aims to broaden its appeal beyond families and tap into the...
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McDonald’s Philippines celebrates long-lasting love this Valentine’s in latest #ForeverDate campaign, heartfelt film
McDonald’s Philippines celebrates long-lasting love this Valentine’s in latest #ForeverDate campaign, heartfelt film
Posted on February 12, 2025
by Aliza Carmona
McDonald’s Philippines is celebrating long-lasting love in its latest #ForeverDate campaign, transcending age, just in time for Valentine’s Day.
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