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Category: Southeast Asia

RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
Posted on March 28, 2025
by Teddy Cambosa
This year, leveraging on RHB Bank’s extensive reach, the project successfully took place at the RHB Centre on Jalan Tun Razak, resulting in an extraordinary collection of close to 9,000 Raya clothes, which were then subsequently donated to 16 orphanages around Kuala Lumpur.
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Tiger Beer inspires unapologetically Singaporean pride in new campaign
Tiger Beer inspires unapologetically Singaporean pride in new campaign
Posted on March 27, 2025
by Teddy Cambosa
Whether it’s the way we go all out for the people we love, express ourselves in unexpected ways, or fuse tradition with modernity, this film is a powerful reminder that no one defines us but ourselves.
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Converge to bring Starlink’s high-speed internet to PH customers in new deal
Converge to bring Starlink’s high-speed internet to PH customers in new deal
Posted on March 27, 2025
by Teddy Cambosa
Moreover, as an authorised Starlink reseller, Converge offers end-to-end turnkey solutions, including installation, network management, monitoring, and maintenance. 
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pizza hut indonesia 2 hour ramadan ad
Pizza Hut Indonesia ditches emotional storytelling for a 2-hour comedy-driven Ramadan ad
Posted on March 27, 2025
by Aliza Carmona
Indonesia – To break through Indonesia’s highly competitive food and beverage market during Ramadan, Pizza Hut Indonesia has unveiled a bold and unconventional move—a two-hour-long ad titled “NON-STOP SERU 2 JAM BARENG DIP & CRUNCH.” Departing from the usual emotional tone of Ramadan...
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Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Posted on March 27, 2025
by Teddy Cambosa
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
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sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
Posted on March 26, 2025
by Teddy Cambosa
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
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Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Posted on March 26, 2025
by Teddy Cambosa
In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.
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mccy dentsu sg every support counts
MCCY shines a light on the holistic support system behind Singapore’s top athletes in new campaign
Posted on March 26, 2025
by Aliza Carmona
Singapore – Singapore’s Ministry of Culture, Community and Youth (MCCY), in partnership with Dentsu Creative Singapore, has launched a digital campaign showcasing the dedication, resilience, and extensive support networks that drive Singaporean athletes to success. The campaign’s hero film, ‘Every Support...
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Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Posted on March 25, 2025
by Teddy Cambosa
Building on the success of last year’s Shell FuelSave “Kembara Lebih Jauh” campaign, this year’s adventure kicked off with a teaser trailer on 8 March, setting the stage for a series of light-hearted, family-friendly escapades that showcase both the emotional and practical benefits of Shell FuelSave...
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Fiona Huang appointed as managing director of Dentsu Creative Singapore
Fiona Huang appointed as managing director of Dentsu Creative Singapore
Posted on March 25, 2025
by Teddy Cambosa
With over 17 years of driving brand-to-business growth through award-winning creative excellence and marketing effectiveness, Fiona has consistently initiated and delivered outstanding results for new-to-market brands, local and global icons across a multitude of categories – including tourism, F&B,...
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