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Category: Southeast Asia

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TenMax, Infobip announce partnership to bring marketing automation, digital solutions to Indonesian market
Posted on September 11, 2023
by Gian Japsay
A significant channel partnership has been announced by TenMax, an AI Martech company with its headquarters in Taiwan, and Infobip, a global cloud communications platform. Through this partnership, marketing automation and digital transformation solutions will be made available to the Indonesian mar...
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How Acer PH used a star-studded concert to mark 20 years of sustainable innovation
How Acer PH used a star-studded concert to mark 20 years of sustainable innovation 
Posted on September 11, 2023
by Brandon Yulolo
The campaign’s unique call to action helped boost Acer Philippines’ sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
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Around 87% of SG customers want to know if they are communicating with an AI or human
Around 87% of SG customers want to know if they are communicating with an AI or human
Posted on September 11, 2023
by Teddy Cambosa
53% of customers in Singapore expect companies to understand their needs as they change. Furthermore, 85% of customers in Singapore expect faster service and 78% expect better personalisation as technology advances.
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MARKETECH-PHOTOS
Coway, Grey Malaysia team up to utilise AI as an invitation for nationwide study on resting habits
Posted on September 11, 2023
by Aliza Carmona
Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns.
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Snapchat launches new online safety precaution features for minor users on the platform
Posted on September 8, 2023
by Gian Japsay
The company is releasing a number of new features today with the clear goal of enhancing the protection of 13–17-year-olds from potential online risks. These upcoming features have been designed to accomplish three main objectives, to protect teenagers from unwanted contact from people they don't know...
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Joanne Wong returns to FleishmanHillard as president of Asia-Pacific division 
Posted on September 8, 2023
by Gian Japsay
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
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MARKETECH-PHOTOS
Travel services platform Klook launches 'Klook Kreators' to inspire wanderlust and promote travel
Posted on September 8, 2023
by Aliza Carmona
Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences.
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Outbrain announces three-year partnership deal with PH digital lifestyle network Summit Media
Posted on September 8, 2023
by Gian Japsay
The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain's AI-driven customisation across Summit Media's premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.
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Lion & Lion marks film & content studio growth, unveils debut showreel
Lion & Lion marks film & content studio growth, unveils debut showreel
Posted on September 8, 2023
by Brandon Yulolo
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
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Tourism Malaysia, Guardian team up to promote domestic tourism
Tourism Malaysia, Guardian team up to promote domestic tourism
Posted on September 7, 2023
by Teddy Cambosa
Titled ‘Cuti-Cuti Malaysia Bersama Guardian’, the campaign will also offer up to RM200,000 worth of prizes to be won in a contest held in conjunction with this campaign.
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