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Category: Southeast Asia

Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Posted on March 25, 2025
by Aliza Carmona
Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
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Mega Prime Foods expands global footprint with Dubai entry
Mega Prime Foods expands global footprint with Dubai entry
Posted on March 24, 2025
by Aliza Carmona
Mega Prime Foods Inc. (MPFI), a food and beverage manufacturing company in the Philippines, has expanded to Dubai, strengthening its global footprint.
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Daphne Lourdes joins PayNet as director of product and partner marketing
Daphne Lourdes joins PayNet as director of product and partner marketing
Posted on March 24, 2025
by Teddy Cambosa
In a quick conversation by Daphne with MARKETECH APAC, she stated that she is eager and energised to do her part in empowering Malaysia’s digital economy.
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Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Posted on March 24, 2025
by Aliza Carmona
Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
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Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Posted on March 24, 2025
by Aliza Carmona
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
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Guardian invites Malaysians on a journey of self-improvement in latest Raya ad
Guardian invites Malaysians on a journey of self-improvement in latest Raya ad
Posted on March 24, 2025
by Teddy Cambosa
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
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Payless teams up with AdSpark to revolutionise shopping, rewards experience with new digital solution
Payless teams up with AdSpark to revolutionise shopping, rewards experience with new digital solution
Posted on March 24, 2025
by Aliza Carmona
Instant noodles brand Payless has teamed up with digital advertising agency AdSpark to launch the ‘Payless Bigatin Promo,’ a digital solution to revolutionise shoppers’ experiences.
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vinfast amarta ev showroom expansion indonesia
VinFast, Amarta partner to develop 22 EV showrooms in Indonesia
Posted on March 24, 2025
by Aliza Carmona
Indonesia – VinFast, the Vietnamese electric vehicle manufacturer under Vingroup, has signed a Memorandum of Understanding (MoU) with vehicle distributor PT Aribi Amartapura (Amarta) to accelerate the expansion of its showroom network in Indonesia. Under the agreement, VinFast will tap into Amarta’s...
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Roche Vandenberghe named as Globe Telecom’s new chief marketing officer
Roche Vandenberghe named as Globe Telecom’s new chief marketing officer
Posted on March 24, 2025
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Roche stated that as the newly appointed CMO for Globe Telecom, she will focus on amplifying the brand’s effectiveness by enhancing coverage, sharpening their master brand impact, and driving brand lift to solidify competitive edge. 
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Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Posted on March 21, 2025
by Aliza Carmona
Streaming platform Max has unveiled activations for the HBO Original series ‘The White Lotus’ across Bangkok, Thailand.
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