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Category: Southeast Asia

MARKETECH-PHOTOS
Tourism Malaysia signs UK-based ATW Travel Marketing as PR agency for Visit Malaysia 2026
Posted on March 6, 2024
by Aliza Carmona
Tourism Malaysia London has enlisted UK-based ATW Travel Marketing as its official PR agency to handle the promotion of their Visit Malaysia 2026 campaign.
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MARKETECH-PHOTOS-_2_
Bridge Data Centres expands footprint in Malaysia with development of new data facility
Posted on March 6, 2024
by Aliza Carmona
Bridge Data Centres (BDC), a global provider of hyperscale data centre solutions, has announced its expansion to Cyberjaya, Malaysia, with the development of its third data centre, MY02.
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Dentsu welcomes Elvira Jakub as CEO of Indonesia
Dentsu welcomes Elvira Jakub as CEO of Indonesia
Posted on March 5, 2024
by Brandon Yulolo
In her new role, Jakub will be delivering growth to dentsu in the Indonesian market, and will be supporting the growth of Indonesia’s digital economy and in uplifting the communities within it. 
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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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MARKETECH-PHOTOS
MAPVI names Optimax as new integrated marketing communications agency for BYD electric vehicles in PH
Posted on March 5, 2024
by Aliza Carmona
Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
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AIA Singapore injects humour on new heartfelt campaign urging Singaporeans to get protected against critical illness
Posted on March 4, 2024
by Aliza Carmona
AIA Singapore has partnered with Havas Village Singapore’s integrated specialists from Socialyse, Havas Play, and Arena Media Singapore to launch its latest campaign, raising awareness about the importance of having adequate critical illness (CI) coverage.
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ZALORA elevates festive modest wear for Hari Raya celebrations in Southeast Asia
ZALORA elevates festive modest wear for Hari Raya celebrations in Southeast Asia
Posted on March 4, 2024
by Brandon Yulolo
As modest wear continues to grow in popularity across the region, this year’s ZALORAYA feature a diverse range of pieces from 19 renowned brands, including ZALORA’s private labels, and established and emerging local designers from Malaysia and Indonesia.
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MARKETECH-PHOTOS
Childhope Philippines amplifies rhythm of learning in new ‘KalyEskwela’ initiative for street youth with BBDO Guerrero
Posted on March 4, 2024
by Aliza Carmona
Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons.
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Starbucks
Starbucks MY releases statement on company position amidst ongoing boycott towards brand
Posted on March 4, 2024
by Teddy Cambosa
In the statement, Starbucks Malaysia stresses that despite false statements being spread through social media, they have no political agenda, and that they do not use their profits to fund any government or military operations anywhere.
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raze joins as Gold Sponsor for “What’s NEXT 2024” conference in SG; to kick off discussion on transforming customer engagement with AI
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in SG; to kick off discussion on transforming customer engagement with AI
Posted on March 1, 2024
by Brandon Yulolo
The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.
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