Category: Southeast Asia
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
The campaign, which includes a 30-second emotive film currently screening in GSC cinemas from July 3 to September 30, 2025, was developed to relaunch Applecrumby’s more affordable PureBasics diaper range.
Singapore – Brand experience agency Sight has named Andy Larvin as its new head of experiential and creative strategy, following a year of significant global expansion and over 200% year-on-year growth. Larvin’s appointment supports the agency’s continued push into international markets and its evolving...
Indonesia – WPP Media welcomed Mohit Sharma as new president of clients solutions aiming to deliver impactful strategies and growth in Indonesia’s dynamic digital landscape. Ahead of WPP presidency, Sharma led under the Beauty Tech Lab of L’Oreal, Samsung, Sasa and Konimex, as well as formerly leading...
Philippines — Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation, joining the company’s executive leadership team. In her new role, Adnelle will focus on driving alignment across business initiatives to support operational efficiency, sustainable...
Kuala Lumpur, Malaysia – Estonian mobility company Bolt has introduced its corporate ride-hailing solution, Bolt Business, in Malaysia. The service is designed to help companies manage employee travel more efficiently. Through a centralised dashboard, businesses can set ride limits, assign cost centers,...
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
Singapore – Australian frozen yogurt brand Yo‑Chi has launched its first international flagship store at Orchard Central, Singapore on August 15—marking the brand’s global step in its mission of ‘Sharing the Chi’. To introduce the brand to Singapore, Yo-Chi has tapped influencer agency Kobe for an influencer-led...
Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will oversee the agency’s creative direction across the region. Kung brings more than a decade of experience across North America and Asia,...
