Category: Southeast Asia
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified conglomerate with interests spanning real estate, banking and financial services, hotel and resort management, power generation,...
Singapore – This year’s Smile Asia gala, held to raise funds for life-changing surgeries, confronted guests with the daily challenges of children with cleft lips and facial deformities through its ‘Unplayable Toys’ installation. The installation featured items such as the ‘Unpacifier’, ‘Jigsaw Jumble’...
The moves were made following a recent Senate hearing that tackled the issue of online gambling in the country.
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers. The initiative, led by the Central Media & Health Education...
Thailand – KFC has partnered with socially-led creative agency We Are Social Thailand and Warner Music to launch ‘KFC Bucket Search x WAVS 3’, a program offering Thai youth pathways to build careers in the music industry. The initiative combines KFC Bucket Search, which supports education and reintegration...
Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
The campaign, which debuted on Instagram and Facebook, showcased items including the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger.
As a rising leader in Southeast Asia’s digital economy, the Philippines is transforming its retail and e-commerce sectors through innovative technologies and data-driven strategies. With consumers increasingly seeking personalised experiences, seamless payment solutions, and connected omnichannel journeys,...
The initiative is a collaboration with the creators of The Singaporean Dream, a popular satirical card game that humorously reflects everyday Singaporean life and aspirations.
