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Category: Southeast Asia

Next-Generation 3D Rooftop Bus Shelter Debuts at Orchard Road
Stellar Ace, Gardens By The Bay team up for ‘lush green’ OOH bus shelter on Orchard Road
Posted on October 6, 2025
by Sharona Nicole Semilla
Singapore – Singapore’s media landscape has seen a bold bloom with Stellar Ace, the nation’s largest Out-of-Home (OOH) media firm, planting a 3D Rooftop Bus Shelter in collaboration with Gardens by the Bay.  The striking installation is strategically located outside The Heeren at the...
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Agoda Ambassador program 2025 launch
Agoda strengthens creator partnerships with new ambassador program
Posted on October 6, 2025
by Aliza Carmona
Thailand – Digital travel platform Agoda has introduced the “Agoda Ambassador Program,” a new initiative aimed at deepening partnerships with travel creators on social media and boosting bookings through creator-driven engagement. Through the program, participating creators will receive unique promo...
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Sephora, Rare Beauty
Sephora, Rare Beauty renew global mental health initiative ahead of World Mental Health Day
Posted on October 6, 2025
by Lyene Marie Darang
Singapore — Sephora and Rare Beauty by Selena Gomez have announced the return of their ‘Make A Rare Impact’ campaign ahead of World Mental Health Day, continuing efforts to raise awareness and funding for youth mental health support worldwide. As part of the initiative, Sephora will donate 100%...
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Salesforce appointment ID and TH country leader
Salesforce strengthens SEA presence with new leadership in Indonesia and Thailand
Posted on October 6, 2025
by Aliza Carmona
Indonesia – Salesforce, the American cloud-based software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership presence across Southeast Asia. For Indonesia, Diantoro will...
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KFC Malaysia_20251006_115921_0000
KFC Malaysia introduces ‘KFC Treats’ sub-brand for everyday snacking
Posted on October 6, 2025
by Teddy Cambosa
The initiative seeks to position KFC as a go-to choice for everyday snacking, particularly among Gen Z consumers.
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DOST, Lazada
DOST partners with Lazada to boost MSME digital reach
Posted on October 6, 2025
by Lyene Marie Darang
Manila, Philippines — The Department of Science and Technology (DOST) has entered into a partnership with e-commerce platform Lazada Philippines to support micro, small, and medium enterprises (MSMEs) in expanding their online market reach and improving competitiveness through digital tools. The collaboration...
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KFC Brainrot_20251006_105825_0000
KFC Thailand taps Italian brainrot to celebrate return of ‘Chizza’ menu item
Posted on October 6, 2025
by Teddy Cambosa
Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
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BLOCKBUSTER DEEPAVALI
MDDI, Hogarth Worldwide to premiere ‘Blockbuster Deepavali’ to celebrate community and festive giving
Posted on October 6, 2025
by Sharona Nicole Semilla
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025. As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign...
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Era Real Estate, DDB Group SG
ERA Singapore taps DDB Group Singapore as creative agency of record
Posted on October 6, 2025
by Lyene Marie Darang
Singapore — ERA Singapore has appointed DDB Group Singapore (DDB) as its creative agency of record, marking the first time the real estate group has engaged a retained partner to lead its creative direction. Effective from October, DDB will oversee brand strategy and recruitment campaigns for ERA, a...
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Converge, Content Plus
Converge rolls out ‘Content Plus’ to enhance in-room digital experiences
Posted on October 3, 2025
by Lyene Marie Darang
Manila, Philippines — Converge ICT Solutions, a Philippine-based broadband and technology provider, has launched a new in-room entertainment platform called ‘Content Plus’, aimed at enhancing the digital experience in hotels and healthcare facilities. The service makes use of the company’s fibre network...
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