Category: Southeast Asia
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Manila, Philippines – Fast-food giant Jollibee collaborates with P-pop girl group BINI in reintroducing ‘JolliBINI’ in its latest jingle and music video campaign. The campaign centred on unveiling the new Cheesy Yumburger line’s expansion, including the Original Cheesy Yumburger, which comes with cheese...
Singapore – Digital service platforms foodpanda and TADA have formalised a collaboration that connects two everyday services—food delivery and ride-hailing—in a joint effort to ease daily costs for Singaporeans. The move builds on a trial in 2023 and makes pandapro the only subscription in Singapore...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
Singapore – Artificial intelligence may be one of the most talked-about technologies in Singapore’s offices, but most workers say it is not living up to the hype. A new survey by Notion shows that 70% of white-collar workers feel frustrated with current AI tools, with nearly three-quarters (72%)...
Singapore – DoorDash has officially arrived fresh into Singapore with its Deliveroo acquisition now complete, promising customers, merchants, and riders that service will only get faster and smoother. “This is the beginning of a new chapter, not the end of an old one,” said Tony Xu, co-founder and CEO...
Singapore – Cathay Pacific has partnered with Leo Singapore to launch a new campaign featuring an AI ‘doctor’ designed to treat Singapore’s growing holiday deficit. The campaign, titled ‘Tripment’, introduces ‘Dr. Teck M.C2’, an AI character developed using OpenAI GPT and Whisper technologies, with a...
Southeast Asia — StyleDoubler has announced the appointment of three senior leaders to support its regional expansion, following an earlier investment from ValueCommerce Co., Ltd., a Tokyo Stock Exchange-listed affiliate marketing company. Ashwin Chandoesing has been named chief revenue officer and will...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
Manila, Philippines —Western Union has launched a new mobile app in the Philippines, marking the first time the company has rolled out an application that allows both sending and requesting of funds. The app enables users to send money abroad through Western Union’s financial network, which includes...
