Category: Southeast Asia
Tellscore framed the agreement as part of its mission to serve as a benchmark for influencer marketing, committed not only to generating value for brands and content creators but also to cultivating knowledge for the next generation.
Bangkok, Thailand — The Pizza Company, in collaboration with creative agency VML Thailand, launched a viral campaign that allowed customers to trade unused sauce packets for pizza discounts. Launched on Mother’s Day, the “Sauce Packet Coupon” promotion offered up to 100 baht off— enough for a free medium...
Singapore — Standard Chartered has launched WellnessNOW, a first-of-its-kind video series designed to integrate financial wellness into the broader narrative of personal well-being. The series is developed with dentsu Singapore as the campaign targets affluent consumers seeking balance between...
According to the company, elements of the lion symbolise leadership, ambition, and forward-looking focus, while the wordmark has been updated to reflect confidence. The tagline has also been revised to “An OCBC Company.”
Timed with Merdeka, Malaysia Day, and the brand’s 28th anniversary, the homegrown cake chain rolled out its largest collaboration of the year from 15 August to 15 November 2025, featuring exclusive offerings at select outlets across the country.
Singapore — Digital marketing agency Xtend has unveiled its new marketplace-first e-commerce solution designed specifically for Southeast Asia’s dominant platforms to increase visibility, connect with high-intent shoppers, and drive measurable sales growth within marketplace ecosystems. The e-commerce...
The 3D-printed vessel was created with functional doors and magnetic, hand-sized containers, each containing custom-designed cookies tied to the fund’s themes and stock holdings.
Bangkok, Thailand — IHG Hotels & Resorts continues to expand its footprint in Thailand with the signing of voco Bangkok Siam, a 350-room premium hotel set to open in 2029. “Thailand continues to thrive as a top global travel destination, and we’re committed to supporting its growth by expanding...
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia. The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
The feature runs on Google Cloud’s Vertex AI platform, which provides insights into customer behaviour and preferences.
