Category: Southeast Asia
The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.
Fronting the Love Bonito brand refresh campaign is a line-up of Asian women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.
Conceptualised alongside WPP Open X and led by Ogilvy Singapore, the music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and Ice-Cold Coke – creating the ultimate ‘Recipe for Magic'.
Celebrating its 40th anniversary, KFC Thailand has launched the first-ever Spicy Relief Hotline to support Thai diners who will try their intensely spicy but limited edition ‘Kai Jai Ded’ menu.
This renaming exercise will officially see ‘Carro’ be incorporated across myTukar’s range of products and services, marketing materials and physical signages across Malaysia - a process that will take place across several months.
Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among...
This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.
Wang's new role will involve her leading and developing We Are Social Singapore's innovation credentials, operational strategy, and vision. She will also be in charge of fostering an inclusive, innovative, and forward-thinking culture and accelerating growth. Ong, formerly the business director, joined...
Razer Inc.'s fintech arm, Razer Fintech, and its B2B payments unit, Razer Merchant Services (RMS), announced it has rebranded as Fiuu as the company aims to power future payments of merchants worldwide.
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
