Category: Southeast Asia
Singapore – Changi Airport’s iShopChangi and Changi Rewards are taking off with a fresh creative and marketing tender that places digital campaigns in the pilot’s seat. As global travel gains altitude, the airport is charting a course to strengthen its e-commerce and loyalty offerings in a highly...
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence. As part of the mandate, Cheil Indonesia...
Kuala Lumpur, Malaysia – Kirin Brewery is setting its sights on Malaysia with the launch of KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), which will begin operations on October 1, 2025. The brewer said the move aims to strengthen its foundations and tap into the growing thirst for alcoholic beverages...
Singapore — Nintendo Co., Ltd. has announced the establishment of a new subsidiary in Singapore as part of its plans to expand its business in Southeast Asia. The new entity, Nintendo Singapore Pte. Ltd., was founded on September 26, 2025, with a capital stock of SGD 8 million, with Takahiro Miura appointed...
Kuala Lumpur, Malaysia – Malaysia Aviation Group (MAG) has taken off with a world-first digital partnership, joining forces with Adobe, Google, Skyscanner, and Visa to rechart how travellers search, book, and experience their journeys. “This is far more than a collaboration—it is a quantum leap in creating...
Singapore – Hanshow has joined forces with FairPrice Group to launch the world’s first generative AI-powered “Store of Tomorrow” at Punggol digital district, putting the future of shopping straight on the shelf. The new FairPrice Finest acts as a testbed for more than 20 digital retail solutions each...
Singapore – To mark the 100th anniversary of the Singapore Co-operative Movement, the Singapore National Co-operative Federation (SNCF) has launched a short film showcasing how co-operatives have evolved through the years. Titled ‘All of Us’, the film draws on the origins of Singapore’s credit co-operatives...
Manila, Philippines — Coca-Cola has launched the 2025 season of Coke Studio across the ASEAN and South Pacific region, with a renewed focus on science-backed production and immersive fan engagement. Now in its ninth year in the Philippines and with established editions in Australia, New Zealand, and...
