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Category: Marketing

Global fintech Pomelo expands PPaaS offering with brand uplift, regional presence
Global fintech Pomelo expands PPaaS offering with brand uplift, regional presence
Posted on September 28, 2022
by Teddy Cambosa
Pomelo continues to expand its footprint by working with banks, non-bank financial institutions (NBFIs), fintech and enterprises across Asia and Europe.
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UEG-APAC-new-team,-culture-board
United Entertainment Group expands to APAC, unveils new team, culture board
Posted on September 28, 2022
by Jean Cabico
United Entertainment Group in APAC covers 12 markets and has merged the Background Creative Counsel network across the region.
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New-Balance-and-Jaywing
Jaywing appointed to drive customer growth across ANZ by New Balance
Posted on September 27, 2022
by Jean Cabico
As part of the mandate, Jaywing will be managing New Balance ANZ’s paid search, social, analytics and email.
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Agency Leadership Decoded: Havas Media Group Singapore’s Jacqui Lim on cultivating meaningful work experiences
Agency Leadership Decoded: Havas Media Group Singapore’s Jacqui Lim on cultivating meaningful work experiences
Posted on September 27, 2022
by MARKETECH APAC
For our series, Agency Leadership Decoded, we spoke with Havas Media Group Singapore's CEO, Jacqui Lim.
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InMobi-SEA-mobile-ads-report
SEA advertisers doubling down on mobile gaming ads since pandemic: report
Posted on September 27, 2022
by Jean Cabico
The report also indicates differences in success parameters between respondents at varying stages of adoption of gaming advertising.
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LEGO Group teams up with foodpanda to expand quick commerce for toys in APAC
LEGO Group teams up with foodpanda to expand quick commerce for toys in APAC
Posted on September 27, 2022
by Teddy Cambosa
Through the foodpanda partnership, customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps in 30 minutes.
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Uncle-Delivery-and-Madison-Media-Alpha
India-based Uncle Delivery names Madison Media Alpha as new media agency of record
Posted on September 27, 2022
by Jean Cabico
As part of the remit, Madison Media Alpha will strategise and manage all forms of media for Uncle Delivery.
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VMLY&R Singapore launches global commerce accelerator programme
VMLY&R Singapore launches global commerce accelerator programme
Posted on September 26, 2022
by Teddy Cambosa
The VMLY&R commerce accelerator programme will be based in Singapore and is aimed at developing commerce and commercial advisory services.
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Sprite rolls out new brand platform for LEMON+ drink
Sprite rolls out new brand platform for LEMON+ drink
Posted on September 26, 2022
by Teddy Cambosa
The SPRITE new global brand platform ‘Heat Happens’ takes a humorous but insightful approach to highlighting the importance of staying cool.
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Elliot Giakalis appointed as Bastion Reputation’s principal consultant for media, public affairs
Elliot Giakalis appointed as Bastion Reputation’s principal consultant for media, public affairs
Posted on September 26, 2022
by Teddy Cambosa
Elliott Giakalis is an experienced communications and corporate affairs professional with a background in financial law.
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