Category: Marketing
Mediabrands has created a tailored agency offering, ‘TeamInspire,’ which will handle DuluxGroup’s full-funnel media strategy, planning, and activation. The team, split between Melbourne and Sydney, will be led by group director Felix Mason.
Shaun Tay, co-owner and chief executive officer of the SHOUT GROUP, hinted at this growth will continue in the upcoming months.
Ogilvy India has unveiled its newest campaign for Google Search, designed to transform the online search experience by harnessing the power of curiosity to engage and delight users.
Audi Singapore has joined forces with Burnt Ends Hospitality Group to launch the ‘Audi X Burnt Ends Bakery’ at the Audi House of Progress in Cross Street Exchange. The new bakery will serve a curated selection of German-inspired pastries and baked goods.
She will also build off the strength of Lotame’s technology partnerships, including Teads, Criteo, and The Trade Desk.
her through chatbots or live customer service representatives, these conversations provide businesses with valuable insights into consumer behaviour while allowing customers to receive timely responses to their queries.
Quantcast, a global advertising technology company, has bolstered its leadership team with the appointment of seasoned digital advertising expert Sally Ng as managing director for North Asia, alongside Yanny Chan as the new client success manager in Hong Kong.
With 18 years’ experience in South Africa, Hong Kong and Singapore, Dan will be instrumental in enhancing the agency's creative vision and driving successful campaigns for clients.
Vistar Media has appointed Sean Cheyney as its new global head of retail media, tasking him with leading the company's retail media strategy and strengthening its position within the expanding retail media ecosystem.
Wild Space, a nature conservation organisation, has teamed up with content experience agency designory, a part of Omnicom Production, to launch a new out-of-home (OOH) campaign in Singapore that reframes wildlife issues as surprisingly relatable human stories.
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