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Category: Marketing

Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Posted on September 27, 2024
by Teddy Cambosa
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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emily-time-to-live
Terminally ill woman auctions minutes of her life to raise awareness for cancer research via The Ministry for Communication & The Arts
Posted on September 27, 2024
by Aliza Carmona
If your days were numbered, how would you spend them? In Sydney, a woman facing a terminal cancer diagnosis has taken an extraordinary step, auctioning off moments of her remaining time to the public as part of a powerful exhibition at Carriageworks.
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Brands in ANZ should integrate more humour, playfulness in campaigns: report
Brands in ANZ should integrate more humour, playfulness in campaigns: report
Posted on September 27, 2024
by Aliza Carmona
According to the study, people’s desire for more playfulness and humor in their lives extends to their expectations of brands.
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StackAdapt strengthens team with key executive appointments in Asia 
StackAdapt strengthens team with key executive appointments in Asia 
Posted on September 26, 2024
by Aliza Carmona
Jeffrey Kwan has been named head of business for Hong Kong, while Takeshi Yamaguchi joins as head of business for Japan.
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DOT, Mang Inasal team up to promote gastronomy tourism in PH
DOT, Mang Inasal team up to promote gastronomy tourism in PH
Posted on September 26, 2024
by Teddy Cambosa
Each guest shared their love for the distinct flavours of Mang Inasal, highlighting how its signature dishes have become an essential part of their joyful travels around the Philippines.
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Want to rediscover real milk’s benefits? Even Popeye’s up for it in new Anchor campaign with TBWA\NZ
Want to rediscover real milk’s benefits? Even Popeye’s up for it in new Anchor campaign with TBWA\NZ
Posted on September 26, 2024
by Aliza Carmona
New Zealand – Dairy brand Anchor has launched a campaign with TBWA\New Zealand to remind consumers of the health benefits of drinking real milk. The campaign, titled “Real Milk. Real Good,” aims to elevate milk as a daily beverage over plant-based alternatives. The dairy industry in New Zealand...
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Viu launches interactive campus tour in PH, to highlight diverse range of Asian entertainment
Viu launches interactive campus tour in PH, to highlight diverse range of Asian entertainment
Posted on September 26, 2024
by Teddy Cambosa
Said on-campus experience aims to bring Viu’s popular titles to students at Manila’s top universities, as well as enhance students' daily routines by offering engaging experiences that introduce them to Viu’s diverse range of Asian entertainment. 
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tourism fiji havas
Tourism Fiji promotes responsible litter disposal in new initiative with Havas Host
Posted on September 26, 2024
by Aliza Carmona
Tourism Fiji has teamed up with Havas Host to introduce a new cleanup initiative aimed at encouraging Fijians and visitors to reduce litter across the islands by responsibly disposing of waste, even in the absence of public bins.
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ampverse pulse launch
Ampverse Group unveils full-service marketing agency for gaming, ‘Ampverse Pulse’
Posted on September 26, 2024
by Aliza Carmona
Ampverse Group has launched ‘Ampverse Pulse,’ a full-service next-gen marketing agency designed to transform brand engagement with the booming gaming and entertainment communities in Southeast Asia, India, and MENA.
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PUMA celebrates Southeast Asia runners in latest film campaign with GOVT Singapore
PUMA celebrates everyday runners in latest regional campaign with GOVT Singapore
Posted on September 26, 2024
by Aliza Carmona
Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys. With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity...
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