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Category: Marketing

Benny Augustine appointed as Dentsu Creative India’s new COO
Benny Augustine appointed as Dentsu Creative India’s new COO
Posted on October 10, 2022
by Teddy Cambosa
Benny Augustine he will oversee the agency’s operations in India.
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HSBC-DuoVerse
HSBC launches new duo real-world and metaverse music show experience ‘DuoVerse’
Posted on October 10, 2022
by Jean Cabico
The new 'DuoVerse' by HSBC aims to take audience interaction to the next level, featuring two local artists Tyson Yoshi and Serrini.
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Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Posted on October 7, 2022
by Teddy Cambosa
Daniel Loo brings with him at Bonsey Jaden over twenty years of experience that followed the industry shift from traditional to digital media.
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Guinness Malaysia invites customers to an immersive experience with latest activation
How Guinness Malaysia's recent brand activation leveraged immersive brand experiences to customers
Posted on October 6, 2022
by Teddy Cambosa
The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way.
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Epson launches B2B campaign following appointment of Orchard, Kaimera
Epson launches B2B campaign following appointment of Orchard, Kaimera
Posted on October 6, 2022
by Teddy Cambosa
The ‘Taking Sustainability Seriously’ campaign positions Epson inkjet solutions as the leading B2B printer choice for organisations.
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Superunion leads branding of StanChart and FairPrice’s new digital bank, Trust Bank
Superunion leads branding of StanChart and FairPrice’s new digital bank, Trust Bank
Posted on October 6, 2022
by MARKETECH APAC
Superunion was tasked with creating a new inclusive brand, visual identity, and brand experience.
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Dentsu announces new wave of leaders in the Philippines
Dentsu announces new wave of leaders in the Philippines
Posted on October 6, 2022
by Teddy Cambosa
Dentsu has announced the new wave of leaders in the Philippines namely Jerry Hizon, Elyse Bella and Edg Samson.
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Inner-State-Hakuhodo
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
Posted on October 6, 2022
by Jean Cabico
In our newest The Inner State, Hakuhodo's Shuntaro Ito shares with us their growth strategies and plans for their recent acquisitions.
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McDonald's-AU-Akcelo-campaign
McDonald’s Australia celebrates its crew’s unique spirit of mateship in new campaign
Posted on October 5, 2022
by Jean Cabico
Titled ‘Mates make it Macca’s’, the campaign was developed in partnership with brand experience and innovation company Akcelo.
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Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Posted on October 5, 2022
by Teddy Cambosa
TBWA\Malaysia's objective is to create a cohesive sustainable brand positioning aligned with their brand’s goal of being the preferred lifestyle insurer.
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