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Category: Marketing

Accor launches month-long ‘KarnavALL Batik Indonesia’ initiative in commemoration of National Batik Day
Accor launches month-long ‘KarnavALL Batik Indonesia’ initiative in commemoration of National Batik Day
Posted on October 8, 2024
by Aliza Carmona
‘KarnavaALL Batik Indonesia’ comprises fashion shows, workshops, and exhibitions that feature local Batik products.
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DENTISTE’s new campaign with LISA empowers women to embody the ‘lady boss’ energy
DENTISTE’s new campaign with LISA empowers women to embody the ‘lady boss’ energy
Posted on October 8, 2024
by Teddy Cambosa
The campaign, done alongside SOUR Bangkok, is the first Thai advertisement co-created alongside LISA, ever since she became the brand’s global ambassador in 2021 and renewed her contract in June this year.
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ION Orchard, JCDecaux Singapore launch Grand Façade LED with Tiffany & Co. as first brand partner
Posted on October 8, 2024
by Aliza Carmona
ION Orchard, the iconic shopping mall in Singapore, has partnered with outdoor advertising company JCDecaux Singapore to launch the state-of-the-art ‘ION Grand Façade LED’ on Orchard Road.
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guess Fanta’s new mystery flavours while immersing them in a nostalgic whirlwind of cassette tapes, flip phones, vintage Fanta ads, and 90s video game references.
Caltrate taps dance group Avantgardey to redefine joint health in new campaign
Posted on October 8, 2024
by Teddy Cambosa
This creative approach aims to resonate with individuals experiencing joint discomfort, encouraging them to consider Caltrate UC-II Joint as a solution for restoring mobility and reclaiming an active lifestyle.
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Reimagined Sub Zero alcoholic cola returns for Gen Z with ‘Thanks for Zero’ campaign
Reimagined Sub Zero alcoholic cola returns for Gen Z with ‘Thanks for Zero’ campaign
Posted on October 8, 2024
by Aliza Carmona
With the use of sarcasm, the campaign serves as Gen Z’s message to older generations as they thank them for noise complaints and other problems. 
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Fanta goes retro with explosive 90s universe in #WhatTheFanta5.0 campaign via Heckler Singapore
Posted on October 8, 2024
by Aliza Carmona
Fanta, the popular soft drink brand from The Coca-Cola Company, has teamed up with Heckler Singapore for the fifth installment of its #WhatTheFanta campaign, inviting fans to embark on a nostalgic journey of flavours and a vibrant 90s-themed experience.
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Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Posted on October 7, 2024
by Aliza Carmona
The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.
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TECNO partners with Lay Zhang to inspire Southeast Asian youth to take bold steps toward their dreams
Posted on October 7, 2024
by Aliza Carmona
Innovative technology brand TECNO, in collaboration with its global brand ambassador Lay Zhang, has launched a brand campaign film designed to inspire Southeast Asian youth to pursue their dreams relentlessly and embrace every step of their journey.
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Honda’s new brand campaign highlights how failure is a defining feature of success
Honda’s new brand campaign highlights how failure is a defining feature of success
Posted on October 7, 2024
by Teddy Cambosa
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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Great Eastern taps Havas Media as integrated media agency of record
Great Eastern taps Havas Media as integrated media agency of record
Posted on October 7, 2024
by Aliza Carmona
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
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