Category: Marketing
Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
India – Santosh Padhi (Paddy) has launched his independent advertising agency, ‘Into Creative’, with a six-member founding team. The agency aims to revive bold, fearless creativity and deliver ‘Big Directional Ideas’ for brands across platforms. Into Creative focuses on developing ‘Big Directional Ideas’—concepts...
Instant noodles brand Payless has teamed up with digital advertising agency AdSpark to launch the ‘Payless Bigatin Promo,’ a digital solution to revolutionise shoppers’ experiences.
Indonesia – VinFast, the Vietnamese electric vehicle manufacturer under Vingroup, has signed a Memorandum of Understanding (MoU) with vehicle distributor PT Aribi Amartapura (Amarta) to accelerate the expansion of its showroom network in Indonesia. Under the agreement, VinFast will tap into Amarta’s...
In an exclusive conversation with MARKETECH APAC, Roche stated that as the newly appointed CMO for Globe Telecom, she will focus on amplifying the brand’s effectiveness by enhancing coverage, sharpening their master brand impact, and driving brand lift to solidify competitive edge.
Streaming platform Max has unveiled activations for the HBO Original series ‘The White Lotus’ across Bangkok, Thailand.
Local retail company National Book Store has pulled out money envelopes from its ‘election materials essentials’ collection following a request from the Philippines Commission on Elections (COMELEC), according to a report from the Philippine Daily Inquirer.
China – Starbucks China has launched its latest campaign celebrating its baristas and highlighting their commitment to craftsmanship, which sets the brand apart. The campaign, titled ‘好好照顾每一杯’ (meaning “Crafted with care in every cup”), highlights what truly sets Starbucks apart—its passionate...
