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Category: Marketing

Sri Lanka’s ad growth by 2023 to be driven by digital formats
Sri Lanka’s ad growth by 2023 to be driven by digital formats
Posted on June 16, 2022
by Teddy Cambosa
According to the insights from Mediabrands' MAGNA, Sri Lanka’s advertising market grew by over 10% in 2021.
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The One Club mints NFTs for special awards winners
The One Club mints NFTs for special awards winners 
Posted on June 16, 2022
by Teddy Cambosa
The One Club NFTs are minted on the VAST platform, which is powered by Polygon.
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Pakistan-based e-commerce marketplace Dastgyr raises funds to bolster expansion efforts
Pakistan-based e-commerce marketplace Dastgyr raises funds to bolster expansion efforts
Posted on June 15, 2022
by Teddy Cambosa
The Pakistan-based B2B e-commerce marketplace platform, Dastgyr, has received a US$15m funding. The company intends to use the fresh funding to expand into 15 new cities in Pakistan.
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Linear advertising takes lion’s share of ad spend in Vietnam
Linear advertising takes lion's share of ad spend in Vietnam
Posted on June 15, 2022
by Teddy Cambosa
According to MAGNA, linear advertising revenues in Vietnam are growing by over 5% and will bring the market to VND 32.8 trillion ($1.5 billion).
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Indonesian banks, insurers need to step up to serve changing local demographics
Indonesian banks, insurers need to step up to serve changing local demographics
Posted on June 15, 2022
by Teddy Cambosa
According to the insights, around 73% of Indonesian banking consumers say a differentiated experience, not just an acceptable experience.
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Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
Posted on June 15, 2022
by Teddy Cambosa
The audience-first platform, Blis, has launched an e-guide entitled 'Missing something? Finding the audiences no one is talking about…yet’. The guide was released In hopes that it will help brands and agencies better target audiences in a privacy-first reality.
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Linear advertising represent majority of ad spend in Thailand: report
Linear advertising represent majority of ad spend in Thailand: report
Posted on June 15, 2022
by Teddy Cambosa
According to MAGNA, linear advertising revenues in Thailand are growing by over 3% and represent just 81% of their pre-COVID level.
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Cadbury-and-Ogilvy-TVC
Cadbury Dairy Milk Chocolate’s latest TVC spotlights ‘good in everyone’
Posted on June 15, 2022
by Kathleen Murata
It aims to reinforce the brand’s ethos of ‘generosity’ and brand platform of ‘goodness in everyone’ to SEA consumers.
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Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Posted on June 15, 2022
by Teddy Cambosa
With this partnership, Cartelux will enable Ford dealers to personalise and localise creative assets while delivering a consistent brand campaign for the company.
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APAC travellers prefer group over solo vacations: report
APAC travellers prefer group over solo vacations: report
Posted on June 15, 2022
by Teddy Cambosa
According to this new report, group trips are the trend as Asia-Pacific travelers prefer shared experiences above all. In addition, luxurious experiences are being heavily favored especially with Singaporean vacationers.
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