Marketing

Pricerite Group and HKBN enter a strategic business partnership

MARKETECH APAC | Aug 6, 2020

This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.

GrabFood joins Shopback to address the shift of F&B consumers’ behavior in Singapore

MARKETECH APAC | Jul 29, 2020

GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders.

#MARKETECHMondays: Mark De Joya, Head of Corporate Communications at Max’s Group, Inc.

MARKETECH APAC | Jul 25, 2020

Get to know Mark De Joya as he shares his career journey, his mentors, career tips and find out what he means by “Math + Meaning = Magic".

Navigating uncertainty with marketing measurement

MARKETECH APAC | Jul 23, 2020

Leah Pope, CMO at Datorama shares four key steps to building a measurement strategy that can guide marketers through this volatile time and into the future.

Influencer marketing in the new normal

MARKETECH APAC | Jul 9, 2020

Philippine influencer marketing expert, Ace Gapuz, shares influencer marketing tips on what you can do as a brand in these trying times.

MullenLowe Philippines restructures leadership team with homegrown talents

Jacob Corpuz | Jul 7, 2020

Mike Trillana is the newly appointed President and CEO as Leigh Reyes joins the local shareholder consortium takes the role of Chief Product Consultant.

BEST further expands its express delivery services in Southeast Asia

MARKETECH APAC | Jul 4, 2020

The company launches its technology-enabled parcel delivery services in Malaysia, Cambodia and Singapore to address rising e-commerce demand

Health communications firm SPAG opens new offices in SEA

MARKETECH APAC | Jul 4, 2020

This expansion is in response to the greater need for integrated communications support from healthcare clients in the region.

Agoda launches ‘GoLocal’ to promote domestic tourism in APAC

MARKETECH APAC | Jul 2, 2020

The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.

Guardian GNC urges people to ‘Live Well’ through #IamPositive campaign

MARKETECH APAC | Jun 27, 2020

The campaign #IamPositive by Guardian GNC, conceptualized by Gozoop, encourages people to look at the positive side during the lockdown.