Category: Marketing
![[Launch] Emotive Production](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Emotive-Production.jpg)
Sydney, Australia – Emotive has launched Emotive Productions, a new in-house production arm designed to integrate creative development and execution within a single workflow. Announced in Sydney, the move formalises a model the agency has developed over the past decade, where ideas and production are...
Indonesia — PT Matahari Department Store Tbk has rebranded its corporate entity to PT MDS Retailing Tbk, signalling a strategic shift toward becoming a multi-concept retail network. The company clarified that the change applies only at the corporate level and will not affect existing store operations,...
India – Jack Daniel’s has appointed 22feet as its integrated creative agency of record in India, following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, and spans the full Jack Daniel’s portfolio, including Tennessee...
![[Launch] Miniso Friends x VN](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Miniso-Friends-x-VN.jpg)
Ho Chi Minh, Vietnam – MINISO has launched its first MINISO FRIENDS store in Ho Chi Minh City, introducing an IP-led retail format as the brand marks a decade in the Vietnamese market. Located at Van Hanh Mall, the store represents MINISO’s latest concept, built around character-driven merchandising...
![[Tech] Emtek x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/04/Tech-Emtek-x-Google-Cloud.jpg)
Singapore – PT Elang Mahkota Teknologi has expanded its collaboration with Google Cloud to scale the use of generative AI across its media and entertainment businesses, advancing its “Studio of the Future” initiative in Southeast Asia. At the centre of the collaboration is VidioGen, an AI-powered production...
![[Appointment] The Social CLIQ x Isabella](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-The-Social-CLIQ-x-Isabella.jpg)
Melbourne, Australia – The Social CliQ has integrated its sister division, The Content CliQ, consolidating its social, content, and influencer capabilities under a single structure as it continues to expand its client base. The move, announced in Melbourne, coincides with the appointment of Isabella...
![[Activation] Cremo x Running Man x Bilkin](https://marketech-apac.com/wp-content/uploads/2026/04/Activation-Cremo-x-Running-Man-x-Bilkin.jpg)
Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into youth culture across multiple touchpoints. Launched at the peak of the season, “Cremo Boost It To The Max” blends entertainment, social content, and on-ground...
The brand said the public countdown was designed to draw attention to the behind-the-scenes preparation involved in pizza-making, presenting the fermentation process as part of the product’s overall quality and craftsmanship.
Indonesia – MARKETECH APAC has unveiled the initial line-up of jury panel for the NEXT Awards Indonesia 2026, bringing together a cross-section of senior marketing, brand, and customer experience leaders to evaluate and recognise standout work shaping the future of marketing in Indonesia. Now in its...
According to the company, the new platform highlights the role of small, everyday moments of happiness and positions the beverage as part of those experiences.
