Category: Marketing
![[Agency Appointment] SharkNinja x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-SharkNinja-x-HowatsonCompany.jpg)
Australia – SharkNinja is sharpening its creative firepower as the company has appointed Howatson+Company as creative agency of record for Australia and New Zealand, tasking the independent shop with supporting the next phase of brand growth across the region. The appointment follows SharkNinja’s transition...
Indonesia – Publicis Groupe Indonesia has announced the acquisition of Inter Pariwara Global and iLab Indonesia in a move aimed at strengthening its position in the Indonesian market. The two agencies will be integrated under the Spark Foundry Indonesia banner, expanding the Groupe’s local capabilities...
![[Activation] Jewel Changi x LEGO Botanicals](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Jewel-Changi-x-LEGO-Botanicals.jpg)
Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast Asia’s largest LEGO Botanicals showcase ever staged inside a mall. Running from 26 May, the installation stretches across...
Hong Kong – Café de Coral has launched a new campaign tapping into Hong Kong’s social culture trends, drawing on viral slang and online moments to promote its new baked seafood rice with lobster sauce. Titled “Go All In on Freshness—It’s a Must”, the campaign is shaped by viral phrases and shared online...
Thailand – Communications consultancy Vero has appointed Laura Spence as Senior Advisor for ASEAN, where she will support business growth, client experience, and talent development across the region. In the role, Spence will work with teams from both Vero and government relations consultancy Vero Advocacy...
![[Creative Work] Thailand Anyone Can Canva](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Thailand-Anyone-Can-Canva.jpg)
Bangkok, Thailand – As short-form video tightens its grip on Southeast Asia’s digital economy, Canva is betting Thailand’s next wave of creators will not come solely from film schools or advertising agencies. The company has launched its first large-scale brand campaign in Thailand, ‘Anyone Can with...
![[Agency Appointment] Havas Red x Farmsafe AU](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-Red-x-Farmsafe-AU.jpg)
Brisbane, Australia – As fatalities and serious injuries on Australian farms continue climbing, Farmsafe Australia is turning to behavioural marketing in an attempt to shift long-entrenched attitudes across the country’s agricultural sector. The organisation has appointed Havas Red Brisbane to lead two...
Thailand – MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Thailand 2026, marking the inaugural launch of the awards programme in the Thai market. The panel brings together a cross-section of senior marketing, brand, and customer experience leaders tasked with evaluating...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)