Category: Marketing
Indonesia – PT Bank Danamon Indonesia Tbk (Danamon) has signed a memorandum of understanding with MUFG Bank to explore the potential integration of its operations with MUFG’s Jakarta branch, marking a move to strengthen the group’s banking presence in Indonesia. The proposed integration remains subject...
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
Thailand – Honda, in partnership with Dentsu Thailand, has launched a new campaign aimed at improving motorcycle passenger safety through the introduction of ‘Inner Cap’ liners designed to address helmet hygiene concerns and encourage helmet use among passengers. The campaign introduces the Honda Inner...
The partnership is designed to offer clients greater agility, speed and customised go-to-market solutions through a single, accountable, platform-agnostic ecosystem.
Singapore – Johnson & Johnson has launched the interactive “Gut Tunnel” experience in Singapore, alongside Asia Pacific education programmes, to encourage people living with inflammatory bowel disease (IBD) to pursue endoscopic remission—a key but under-recognised treatment goal—under its Dual Control...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
At the centre of the “Kasi Tune” campaign is a film set around a café conversation, where a woman describes her “ideal guy”, before the audience realises she is actually referring to her network experience. The line “This one… dah Kasi Tune” anchors the narrative.
According to the organisations, the refreshed platform aims to strengthen audience engagement and support participation in fundraising activities tied to the event.
Australia – NESCAFÉ has launched its new masterbrand campaign, “Make Your World”, celebrating the small, shared coffee moments that bring people together. Developed with Saatchi & Saatchi Australia, the brand-first initiative shifts focus to everyday interactions and quiet moments of connection,...
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
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