Category: Marketing
Manila, Philippines – Mobile Legends: Bang Bang and Jollibee have announced a collaboration that links gaming and dining experiences in the Philippines, marking the first partnership between the two brands. The initiative begins with the release of a Jollibee-themed in-game Battle Emote, designed to...
Magawa was trained by APOPO as part of its HeroRATs programme, which deploys African giant pouched rats to detect explosives left behind by war.
Manila, Philippines – The marketing playbook for 2026 isn’t just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade is widening. To stay ahead, the conversation...
![[Original Feature] Human Only Certification](https://marketech-apac.com/wp-content/uploads/2026/04/Original-Feature-Human-Only-Certification.jpg)
In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
![[Campaign] GSK Shingles 50s](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-GSK-Shingles-50s.jpg)
Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the disease. Running from March through the year, the campaign features Mediacorp artistes Chen Shu Cheng, Richard Low, and Zhu Hou...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury group, has expanded beyond jewellery with the launch of Chow Tai Fook Home, a new luxury home-décor line marking its entry into the lifestyle segment. Chow Tai Fook Home represents a strategic extension into elevated everyday living....
![[Partnership] Nestle x Lazada](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Nestle-x-Lazada.jpg)
Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme “A Better Me, In...
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
![[Partnership] NAC x Changi 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-NAC-x-Changi-2026.jpg)
Singapore – National Arts Council (NAC) and Changi Airport Group (CAG) have signed a three-year partnership to showcase Singapore’s arts and culture to international audiences through Changi Airport—one of the world’s busiest aviation hubs. The collaboration will see a series of curated art displays,...
