Category: Marketing
![[Campaign Film] UOB x Make Tomorrow Yours](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Film-UOB-x-Make-Tomorrow-Yours.jpg)
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice, and the difficult choices tied to personal growth. Created with BBH Singapore, the campaign introduces “Make Tomorrow Yours”, a long-term...
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
The race will also include themed race essentials such as drawstring bags, finisher’s towels, medals and race bibs featuring Disney characters.
Australia – MC&V has secured new business from Canva and Canteen, as brands increasingly look for partners capable of integrating generative AI into commercial production workflows. The wins come as the industry shifts from experimenting with AI-generated content to building scalable production systems...
Australia – As part of its return as a major partner of Vivid Sydney, Samsung Electronics has launched Sky Portal Studio, an interactive installation showcasing the creative and camera capabilities of the Galaxy S26 Ultra. Located at First Fleet Park in The Rocks, the activation features a series of...
Danielle said that when they partner with artists like Laufey, their focus is always on creating experiences that feel authentic and meaningful for fans – enabling them to experience Laufey’s story–in this instance–her journey, and beliefs in ways that only Visa can do.
Japan – Dentsu has appointed Kenji Yano as APAC Chief Client Officer for Japanese clients, reinforcing its leadership focus on Japan-headquartered accounts across the region. Yano brings 28 years of experience with dentsu across Japan and APAC and has a track record in client leadership, cross-market...
Hong Kong – HK Express has partnered with Kwok Kam Kee to offer passengers on selected inbound flights custom-made “Ping On” buns inspired by Hong Kong’s annual Cheung Chau Bun Festival. The activation was designed to bring elements of the traditional festival onboard, with the “Ping On” buns symbolising...
![[Appointment] Mark Teal x Koto](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Mark-Teal-x-Koto.jpg)
Singapore – Veteran agency executive Mark Teal is returning to the centre of Singapore’s advertising circuit, this time to steer Southeast Asia growth for global creative studio Koto as the firm opens its first office in the city-state. Teal, whose career spans Ogilvy & Mather, DigitasLBi, Wunderman...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)