Hong Kong – Creative agency TBWA Hong Kong has named Ida Mak as its new general manager. This marks Mak’s return to the agency, having previously served as its group account director and senior account manager.
Mak brings over 20 years of experience in agency work, having led campaigns for global brands and held leadership roles.
Her expertise lies in branding, marketing, digital and social campaigns, shopper marketing, and event management. She has experience handling markets such as Hong Kong, China, and Asia-Pacific.
Prior to her appointment at TBWA, Mak held the role of head of account management at Sunny Idea Hong Kong. During her stint, she played a key role in building the agency’s creative solutions department. She has also led campaigns for brands like Fonterra, HSBC Life, and General Mills.
“Ida’s exceptional leadership, strategic vision, and deep understanding of the industry make her the ideal person to lead TBWA Hong Kong into its next phase of growth. Her ability to build strong client relationships and deliver outstanding results aligns perfectly with TBWA’s ethos of disruption and innovation,” Joanne Lao, CEO of TBWA Greater China, said.
Mak commented, “I’m excited to return to TBWA Hong Kong, a place that has always been close to my heart. I look forward to collaborating with the talented team here and driving impactful work that challenges conventions and delivers value for our clients.”
