Hong Kong – In a move that bridges tradition and innovation, Chinese herbal wellness retailer Hung Fook Tong has teamed up with Nutribite to launch a personalised meal service powered by AI and rooted in traditional Chinese wellness principles.
The new meal service combines AI technology with nutritional science and traditional Chinese wellness principles to deliver personalised healthy meal plans. Users input basic personal information—such as age, height, weight, dietary preferences, and health goals—into the platform. DeepSeek, the AI engine behind Nutribite, then generates customised meal plans that include curated Nutribite meal boxes and Hung Fook Tong wellness products tailored to individual needs. Real-time interactive features allow users to adjust recommendations as needed.
At the centre of the service is a healthier take on the popular “two-dish rice” concept, featuring fresh ingredients and balanced combinations. The offering aims to make personalised nutrition more accessible and convenient for everyday consumption.
Wei Qiang, founder of Nutribite, shared, “Nutribite has been dedicated to driving innovation in data-driven healthy meal management and developing customised healthy meal solutions catering to various scenarios.”
“We are pleased to partner with Hung Fook Tong to integrate elements of traditional Chinese wellness wisdom into our healthy meal offerings, marking an important step in deepening our presence in the healthy catering market. We look forward to a close collaboration that will create more innovative value in the market and reshape the future of healthy eating,” Qiang added.
Customers can order personalised meals through Hung Fook Tong’s “JIKA CLUB” mobile app and collect them at designated locations across its network of over 100 stores in Hong Kong, including outlets at MTR stations. The service runs from 28 April to 31 May 2025, with a 10% discount available during the launch period.
Dr. Ricky Szeto, CEO and executive director of Hung Fook Tong, stated, “As a modern wellness concept food and beverage enterprise, Hung Fook Tong is committed to integrating traditional Chinese herbal wellness wisdom with innovative technology to offer customers high-quality, diverse products and services that meet their various needs for healthy diets.”
“This strategic partnership with Nutribite leverages advanced AI technology to provide customers with a brand-new healthy eating experience, marking a significant breakthrough in the group’s digital transformation. Together, we look forward to creating a new blueprint for healthy eating in the market and injecting new momentum into the group’s development,” he added.
