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Category: Marketing

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McCann Worldgroup China welcomes Carter Chow as new CEO
Posted on July 15, 2024
by Aliza Carmona
McCann Worldgroup China has announced the appointment of Carter Chow as its new CEO for Greater China.
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AIA Singapore names Afees Ashroff as new chief technology officer
AIA Singapore names Afees Ashroff as new chief technology officer
Posted on July 15, 2024
by MARKETECH APAC
Ashroff is a highly experienced leader with a wealth of experience spanning over 20 years in both banking and insurance sectors. He has been with AIA Singapore since 2018 and has a profound understanding of the organisation, where he was most recently head of digital technology. 
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CARSOME announces foray to new car sales market with NETA Auto Malaysia
CARSOME announces foray to new car sales market with NETA Auto Malaysia
Posted on July 15, 2024
by MARKETECH APAC
This collaboration marks a significant milestone for CARSOME as it expands its ecosystem to include new car sales, reflecting its commitment to diversifying its offerings and enhancing the car-buying experience for customers.
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Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Posted on July 12, 2024
by Brandon Yulolo
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
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Urban Company
Urban Company taps M&C Saatchi Performance for international expansion into Singapore, UAE
Posted on July 12, 2024
by MARKETECH APAC
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 
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Edelman Singapore names Daniel Ko as new executive creative director
Posted on July 12, 2024
by Aliza Carmona
Edelman Singapore has appointed Daniel Ko as its new executive creative director to spearhead the firm’s creative team and offerings in Singapore.
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KFC Thailand
KFC Thailand's clucking campaign invites customers to crow their way to free chicken
Posted on July 12, 2024
by MARKETECH APAC
Customers had to make chicken noises at the counter, like "Ek Ek Ek Ek" or "Cock-a-doodle-doo," and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as "On-Ai-Et" for the Donjai Set, "Or-Ai-Uck-Et"...
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Allenie Caccam on recent appointment, driving growth for AirAsia Group
Posted on July 12, 2024
by Aliza Carmona
AirAsia Group has appointed Allenie Caccam as its new head of business growth to bolster its market presence and growth trajectory. With a robust background in marketing leadership, Caccam brings a wealth of experience and strategic insight to her new role.
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foodpanda launches curated meals for solo diners across Asia
foodpanda launches curated meals for solo diners across Asia
Posted on July 12, 2024
by Brandon Yulolo
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Posted on July 11, 2024
by Brandon Yulolo
Singapore Airlines and Singtel has emerged as the leaders in YouGov’s Recommend and Improvement Rankings 2024 in Singapore.
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