Category: Marketing
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
The agreement, signed between iKala Media Interactive Inc., a member of the iKala Group, and REECH, will be implemented and promoted locally by iKala Japan, the group’s independent legal entity in the country.
Clift, who joined UM in 2016, has built a reputation for providing innovative, client-focused solutions across both digital and traditional media. His background spans account management, media planning and buying, and client communications.
Bangkok, Thailand – Naples-grown and Michelin-starred L’Antica Pizzeria Da Michele is opening its newest branch in Bangkok. The move marks the second Southeast Asian outpost for the 150-year-old Italian institution, famed as “the sacred temple of pizza,” and signals a thoughtful expansion led by co-owner...
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Malaysian biscuit brand Julie’s has launched its first-ever Deepavali short film, The Duel, a lighthearted yet emotional story that delves into the nuances of family dynamics during festive gatherings.
Surabaya, Indonesia – Green SM, Indonesia’s first premium all-electric taxi service, has arrived in Surabaya, giving residents and visitors a cleaner, quieter, and smarter way to travel. To mark its debut, the company is offering discounts of up to IDR 50,000 per ride, encouraging the public to...
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
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