Category: Marketing
Singapore — Fitness and wellness provider PURE Singapore is marking its 20th anniversary with a brand-new “Switch Things Up” campaign, created in collaboration with Havas Play, and launched as part of PURE’s ongoing ‘Turn Life On’ campaign. View this post on Instagram A post shared by PURE Fitness...
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM. Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
Australia — Australian-based marketing company, Mortar Group, has merged with the Adelaide-based development firm, Firehouse Technology, to create a new entity called Mortar Tech. The merger aims to expand Mortar Group’s global presence by strengthening its capacity to develop proprietary technology...
Kuala Lumpur, Malaysia – AirAsia Media, the travel media arm of Capital A, has taken off with a full-funnel 360° immersive campaign to support Malaysia’s ASEAN Chairmanship in 2025. Commissioned by the ASEAN-Malaysia National Secretariat under the Ministry of Foreign Affairs, the campaign aims...
Singapore – Chinese sportswear brand Xtep has launched its first Asian running club store at Singapore’s Kallang Wave Mall, combining retail offerings with a dedicated community space for runners. Positioned as more than a retail outlet, the Xtep Running Club (XRC) serves as a hub for local runners,...
Speaking to MARKETECH APAC regarding her move, Lolitta noted that the goal of joining BSN is still the same for her: the same fight in a new arena–ensuring that customer experience is a tool for inclusion, not exclusion.
India — Britannia’s premium chocolate biscuit brand, Pure Magic, has introduced a new product, Choco Tarts, under its latest brand proposition, The New Temptation. The campaign, in partnership with actor Bobby Deol, offers a new product to join the existing line-up of Choco Lush, Choco Frames, and Choco...
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month. Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
Hong Kong – Globally celebrated IPs and artists will converge this autumn as Victoria Harbour transforms into a dreamlike stage of art and entertainment with the debut of the “Water Parade by AllRightsReserved at Victoria Harbour”. Curated and organised by Hong Kong’s creative brand AllRightsReserved...
India — SBI Life Insurance and the Board of Control for Cricket in India (BCCI) partnered to promote breast cancer awareness through the “Thanks-A-Dot” initiative, with India’s women’s cricket team wearing specially designed pink jerseys during their One Day International (ODI) match against Australia....
