Category: Marketing
Hong Kong – MTR, Hong Kong’s main rail operator, has teamed up with DDB Group Hong Kong to launch a time-travel-themed campaign that brings its upcoming network developments and new train lines to life. Titled “Building the Future Today”, the campaign seeks to address the challenge that many Hong Kongers...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Volare Advertising Network and its continued quest to create impactful work beyond local recognition
This ongoing commitment to both local depth and global excellence defines Volare’s identity today—an Indonesian agency with a global mindset, creating ideas that connect across borders without losing their roots.
Singapore – Mang Inasal Philippines, VNPAY, Rewardz, and iWISERS emerged as the biggest winners at the Empowered Women Awards 2025, taking home the coveted Grand Prix titles that celebrated excellence in marketing, agency leadership, and technology innovation across Asia-Pacific. Held on October 15,...
Singapore – In one of the world’s safest cities, a bold reminder has arrived as Singapore’s Ministry of Home Affairs (MHA), together with VML Singapore, has launched “What Would You Do When Terror Strikes?”, a three-part SGSecure social experiment web series designed to reawaken vigilance and readiness...
Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub. Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how...
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
Singapore – Eagle Eye, a leading SaaS and AI technology company delivering loyalty, personalised promotions and omnichannel marketing solutions, has launched Smart Rewards—a real-time loyalty, incentive and customer engagement solution within its Smart Checkout suite. The platform enables retailers to...
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
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