Category: Marketing
Singapore – VIRTUE Asia has expanded its regional client leadership team with the appointments of Jonathan Tan as account director and Tan Ja Lyn as senior account manager, deepening the agency’s investment in shaping brands where culture meets creativity. As account leadership evolves beyond client...
Hong Kong – Design Bridge and Partners, a WPP global brand design agency, has elevated Danley Stone to managing director for Hong Kong as part of its efforts to reinforce its leadership and growth momentum across the APAC region. In her new role, Stone will oversee the strategic operations of the Hong...
Sydney, Australia — The Sydney Morning Herald showcased its brand campaign ‘Here’s to Reason’ through an immersive installation titled ‘The Common Ground’ at SXSW Sydney, created by brand activation agency Curious Nation. The experience aimed to encourage participants to reflect on their...
Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers. The collaboration marks the first time in the Asia-Pacific region that a tourism...
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
Singapore – Jewel Changi Airport (Jewel) has renewed its strategic collaboration with Mastercard, marking another three years of shared innovation after a successful partnership that boosted local and tourist spending. The ongoing alliance continues to elevate the visitor journey through exclusive...
Singapore – INVNT, the global live brand storytelling agency, has expanded its Asia-Pacific leadership team with two key appointments and an internal promotion as it continues to grow its regional footprint. Darren Vaughan joins as director of production in Australia, bringing more than three decades...
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
Hanoi, Vietnam – Takeda Vietnam Pharmaceuticals have brought the dangers of dengue fever out of the shadows with “The DeRIGHT-V 1.0” campaign with Dentsu Redder—an evocative public health activation that turns statistics into stories and awareness into action. In a country where dengue is often underestimated...
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
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