Category: Marketing
Nowadays, searching is not just tapping into Google anymore. It is no longer a singular drive that answers all queries. If not, one search leads to another, one answer sparks the next question, and queries, in general, cannot be contained in one medium. Marketers know this. This is why bringing...
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
Singapore – NTUC LearningHub (NTUC LHUB) has unveiled its 2025/2026 brand campaign, created by Lioncat Films, featuring a new film, refreshed tagline, and multi-channel media rollout designed to inspire Singaporeans to embrace lifelong learning. At the heart of the campaign is the brand’s new rallying...
Singapore – Deliveroo Singapore is spicing up the island’s food scene with an exclusive partnership with the UK’s viral fried chicken brand, SIDES, led by British YouTube collective The Sidemen. From November 1, Singaporeans can skip the queues and get SIDES’ cult-favourite Nashville-style chicken...
The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
Jakarta, Indonesia – Oreo is giving its iconic “Twist, Lick, Dunk” ritual a bold pop remix, teaming up with K-pop sensation BABYMONSTER for a campaign that moves to a whole new rhythm. Aptly titled “The Taste That Makes You Dance,” the collaboration turns the world’s favourite cookie into a cultural...
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
Singapore – Global firm Weber Shandwick has unveiled a refreshed leadership structure and new creative muscle across Asia Pacific, marking another leap in the global communications agency’s earned-first evolution. Corbin Hsieh has been appointed as head of Weber Create and Consumer Practice, APAC. ...
Malaysia – International private healthcare group IHH Healthcare has partnered with brand consultancy Landor to unveil a refreshed corporate identity that unites its portfolio of hospital brands under a single, future-ready global brand. The new identity was unveiled during IHH Healthcare’s inaugural...
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