Singapore Airlines, Singtel top Singapore brand ranking lists for 2024

Singapore – Singapore Airlines has emerged as the leader in market research firm YouGov’s ‘Recommend Rankings 2024’ in Singapore, achieving a score of 85.0.

On the other hand, YouGov’s data also highlights the ten most improved brands over the past year, with Singtel Broadband ranking first in Singapore.

Despite facing controversy over a turbulent flight this year, Singapore Airlines has upheld its position as the most recommended brand among customers in Singapore.

Alongside Singapore Airlines, Emirates secures second place with a score of 84.5, followed by Japanese fashion retail chain Uniqlo in third with 83.3. Apple and its smartphone brand iPhone are positioned fourth (80.8) and seventh (78.6), respectively. Nike holds the fifth spot (79.7), closely followed by Adidas in sixth (79.1).

The rankings are based on YouGov Brand Index’s positive ‘Recommend’ score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

In terms of brand improvement, Singtel Broadband has shown the most significant improvement, with a score change from 39.5 to 45.3, followed closely by Food Republic with an improvement of +5.8.

Head & Shoulders and Food Junction rank third (change in score of +5.4) and fourth (+5.3) among improvers, with M1 Mobile (5.2), CNN (5.2), Shokubutsu (5.1), Coffee Bean & Tea Leaf (5.1), J&T Express (5.0), and Airbnb (4.9) also making significant strides in Singapore.