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Category: Marketing

FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
Posted on October 14, 2024
by Teddy Cambosa
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
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Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Exchange
Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Xchange
Posted on October 14, 2024
by Fatima Baduria
Ribena Malaysia is the first consumer goods partner to be on the Mastercard Gamer Exchange platform.
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Sumsub’s latest awareness campaign depicts powerful imagery on digital exclusion
Sumsub’s latest awareness campaign depicts powerful imagery on digital exclusion
Posted on October 14, 2024
by Teddy Cambosa
Created by Sumsub and independent creative agency Cloudfactory, ‘Greenflag’ is a global campaign launching the first 'nation' for a people-friendly digital world, where unfairly red-flagged digital exiles can have their chance to rejoin the digital economy. 
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ATR’s newest campaign showcasing Indonesia highlights importance of regional air connectivity
ATR’s newest campaign showcasing Indonesia highlights importance of regional air connectivity
Posted on October 14, 2024
by Teddy Cambosa
The campaign was supported by Singapore-based public relations and marketing agency, Francis & Low, and was filmed in various locations on the Indonesian islands of Flores, Sumba, and Borneo (Kalimantan).
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Moon Rabbit Singapore names Bettina Feng as head of integrated production
Moon Rabbit Singapore names Bettina Feng as head of integrated production
Posted on October 14, 2024
by Fatima Baduria
Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production.
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CARMA launches new product to measure corporate reputation
CARMA launches new product to measure corporate reputation
Posted on October 14, 2024
by Teddy Cambosa
The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.
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PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
Posted on October 14, 2024
by Fatima Baduria
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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PH food business group Figaro Coffee Group to rebrand as Figaro Culinary Group
PH food business group Figaro Coffee Group to rebrand as Figaro Culinary Group
Posted on October 14, 2024
by Teddy Cambosa
According to the disclosure statement, said rebranding has been determined that it is in the best interest of the company to change its corporate name to better reflect its strategic vision and broaden its brand identity. 
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Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’
Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’
Posted on October 11, 2024
by Teddy Cambosa
The animated brand film is part of Pos Malaysia’s activities as it joins other postal entities globally in celebrating World Post Day 2024.
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Landor leads Invengene brand transformation reflecting identity of accelerating growth of pharmaceutical industry
Landor leads Invengene brand transformation reflecting identity of accelerating growth of pharmaceutical industry
Posted on October 11, 2024
by Fatima Baduria
Invengene’s brand transformation involves a brand positioning, voice and visual identity that injects the brand’s ambition amidst the competitive market.
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