Category: Marketing
Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central...
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
Agoda notes that the influx of international visitors for the night race demonstrates the sporting event's widespread popularity. Mega events like the night race attract a varied audience, eager to immerse themselves in the experience and enjoy the surrounding festivities.
Schwarz joins LePub after being part of the team behind Singapore’s first-ever Grand Prix at this year’s Cannes Lions in his previous role. He began his career in public relations and corporate communications but moved into advertising in 2012, lured by the power of ideas and the art of nurturing th...
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
SMCP has already opened its first Sandro Indonesian store in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores.
Bossjob, a chat-first career platform for professional recruitment, has unveiled a new bus advertising campaign, featuring nearly 100 buses travelling across Metro Manila to enhance job search accessibility and streamline hiring solutions for both job seekers and employers.
The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and...
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
