Category: Marketing
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
India — Loca Loka, the tequila brand co-founded by Sree Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander, has released its first brand film in India, titled “100 or Nothing”. The one-minute film highlights the brand’s focus on authenticity, craftsmanship, and cultural storytelling as it enters...
In their new positions, Wong and Drew will lead the Group’s agency brands in Malaysia, Ogilvy and Grey.
India — The World Pickleball League (WPBL) has appointed Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate covers central sponsorship assets, commercial rights, and monetisation initiatives across the league’s flagship events and community...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
Indonesia – Amid a rising wave of fraud cases posing as parcel delivery services, J&T Express Indonesia has launched an educational campaign urging the public to be more vigilant against suspicious delivery-related communications. The digital literacy initiative introduces the ‘3C’ approach—Check...
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
Milan, Italy – Prada, the Italian luxury fashion giant under Prada Holding S.p.A., has successfully acquired its rival Versace from Capri Holdings in a deal that has swirled the fashion industry for a couple of years. The acquisition was completed after Prada received all required regulatory approvals,...
Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...
USA – Apple has released a new accessibility short film showcasing how disabled students around the world use its technology to navigate and participate fully in college life, timed to the International Day of Persons with Disabilities. The campaign film, created by Apple Marcom, follows disabled students...
