Singapore – Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore. The creative studio’s work focuses on youth trends and culture.
The creative studio leverages Play Films’ experience in the Southeast Asian (SEA) market and PUSH’s international network of directors and creatives. This blend of capabilities equips PUSH▷PLAY with expertise in the Asian youth culture and authentic storytelling.
PUSH’s portfolio reflects its culture-driven approach to storytelling. It recently worked with Megan Thee Stallion’s ‘Mamushi’ music video and Hennessy for a campaign featuring Jackson Wang. It also created a skatepark and gallery activation for Vans.
Meanwhile, Play Films is known for its projects with Sony Ericsson and Marina Bay Sands featuring David Beckham.
Recently, PUSH▷PLAY’s first major project for PUMA, in partnership with agency GOVT, rolled out in SEA. The campaign titled ‘See The Run Like We Do,’ celebrates everyday runners in the region.
“We’ve known PUSH for years, first working on Adidas projects together in Shanghai. We’ve always admired their ability to tap into subcultures and bridge them into commercial worlds. There’s a momentum in Singapore that feels primed for this kind of aesthetic and energy,” Julie Chung, co-founder of Play Films, said.
“I’m excited to create work that builds upon our style, cultivated in China and Japan. Doing it alongside David and Julie makes it a joy – they genuinely care for crew and clients, and have such a passion to create great work,” Jonathon Lim, PUSH founder and creative director, said.
