Category: Marketing
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025. Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
Mumbai, India — The National Stock Exchange of India (NSE) has launched a new investor awareness campaign, “Soch Kar, Samajh Kar, Invest Kar”, aimed at educating the public about the risks posed by fake trading apps and fraudulent investment platforms. The initiative draws on themes from the popular...
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
Indonesia – PT Pegadaian, the state-owned pawnbroker under Bank Rakyat Indonesia, has appointed dentsu Indonesia to launch a nationwide campaign for its new TRING! app, marking the beginning of the company’s broader digital transformation. Titled #MulaiDariTring! (#StartFromTring!), the campaign positions...
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
Manila, Philippines — Jollibee has launched its ‘Joyful Christmas Stores’ for the third consecutive year, transforming branches across the country into festive spaces designed to bring warmth and cheer to customers. This year, 300 stores are participating, the largest number since the programme began...
Philippines – THE SHOUT GROUP/FCB SHOUT, Grab Indonesia, and Adobe were announced as the Grand Prix winners at the recently concluded NEXT Awards Asia-Pacific 2025, taking home top honours in the Agency, Brand, and MarTech of the Year categories, respectively. The NEXT Awards Asia-Pacific 2025 is a multi-country...
