Manila, Philippines – Local food business group Figaro Coffee Group has announced that its board of directors has approved the change to rebrand as Figaro Culinary Group, according to a recent stock disclosure statement by the company on the Philippine Stock Exchange.
According to the disclosure statement, said rebranding has been determined that it is in the best interest of the company to change its corporate name to better reflect its strategic vision and broaden its brand identity.
“The proposed new name (Figaro Culinary Group) will outline the company’s commitment to quality and innovation as it expands its offerings to include a wide range of culinary products and experiences,” the company said.
Figaro Coffee Group consists of the coffeehouse chain Figaro Coffee, pizza chain Angel’s Pizza, Taiwanese food chain Tien-Ma’s, kebab shop Koobideh Kebabs, and gourmet coffee chain Cafe Portofino.
The group’s most popular brand is Figaro Coffee, a chain founded in 1993. As of this writing, the coffee chain has 90 outlets worldwide, including in Qatar, Saudi Arabia and Papua New Guinea.